This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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HealthJoy effectively frames the problem by targeting four distinct but related pain points in healthcare: complexity, cost, transparency, and access. This multi-pronged approach works because it makes the problem feel both massive and universally relatable, immediately justifying the need for a robust platform. By focusing on the user's frustration, they create an emotional connection that makes their subsequent solution feel like a necessary relief.
Our Tip: Present the problem through the eyes of your customer, focusing on the emotional frustration and tangible costs to make the pain feel urgent and undeniable.
HealthJoy presents its solution not as a single feature, but as a comprehensive platform that combines telemedicine with a crucial advocacy component. This strategy is smart because it directly addresses the complexity outlined in the problem slide, positioning them as a navigator rather than just another service provider. Their value proposition is clear: they simplify the entire healthcare journey, a powerful differentiator against point solutions.
Our Tip: Frame your solution as a complete answer to the core problem, emphasizing how your unique combination of features creates a value proposition that competitors cannot easily replicate.
HealthJoy provides compelling proof of product-market fit with hard traction metrics, highlighting its 3,900 premium subscribers and impressive monthly revenue growth from $38k to $65k. These numbers serve as powerful validation, showing investors a clear trajectory and de-risking the business model by proving customers are willing to pay. Mentioning 45 full-time employees also signals operational maturity, suggesting the company has the infrastructure to handle future growth.
Our Tip: Showcase momentum with a simple, powerful chart showing month-over-month revenue growth, as this is the single most convincing metric for investors.
The team slide builds immediate credibility by highlighting a CEO who is a serial entrepreneur with successful exits and a COO with deep expertise in tech operations and sales. This pairing is exactly what investors look for: a visionary who has successfully navigated the startup lifecycle before, complemented by an operator who can execute the plan. The choice to feature these specific backgrounds directly answers the investor question, "Is this the right team to pull this off?".
Our Tip: For each founder, highlight the one specific achievement or role that proves they are uniquely qualified to solve the problem and build a massive company.
HealthJoy’s deck tells a powerful story, connecting an emotionally resonant problem directly to a comprehensive solution, which is then validated by hard traction data. This narrative flow makes the investment feel logical and inevitable, leaving no room for doubt. Ensure your deck connects each section, using your solution to answer the problem, your traction to validate the solution, and your team to guarantee execution.
The deck systematically dismantles investor risk by providing concrete proof at every turn, from revenue growth validating the business model to a founder with prior exits validating execution capability. This approach builds immense credibility and shifts the conversation from "if" to "how fast." For your own deck, audit each slide to ensure you are backing up every major claim with the strongest possible evidence, whether it's user data, revenue, or team experience.
