This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Home61 effectively identifies the core problems of the real estate market as inefficiency, lack of transparency, and high commission costs. This strategy works because it taps into widely understood frustrations, making the problem instantly relatable to investors and potential customers. By articulating these significant pain points, the deck establishes a clear and compelling need for a better solution in a large, traditional industry.
Our Tip: Present the problem through the lens of universal customer pain points to build an immediate, intuitive case for why your solution must exist.
The pitch presents Home61 as a technology-driven solution that automates and streamlines the real estate process, directly tackling the stated inefficiencies. Their value proposition smartly combines this tech with a focus on customer service, which addresses the impersonal nature of many automated platforms. Highlighting a scalable model with profitable unit economics shows investors they have not only a product but a financially viable business.
Our Tip: Explicitly link your solution's features to the problems you've defined and emphasize the scalability and profitability of your model to build investor confidence.
Home61 effectively communicates the massive scale of the opportunity by citing a $2 trillion total addressable market and $60 billion in commissions. This top-down sizing immediately signals a venture-scale opportunity that can generate significant returns for investors. Focusing initially on the Miami market provides concrete validation of their strategy, showing a clear plan to capture a slice of the enormous pie.
Our Tip: Anchor your pitch with a massive Total Addressable Market (TAM) to signal high-growth potential, then ground it with a focused, defensible beachhead market.
This section provides compelling proof of execution with concrete financial metrics, showcasing impressive growth in both Gross Merchandise Value (GMV) and revenue. Projecting a doubling of revenue while simultaneously reducing the burn rate is a powerful signal of increasing operational leverage and a clear path to profitability. The inclusion of credible investors like FJ Labs and 500 Startups serves as powerful social proof, validating the company's potential and leadership.
Our Tip: Lead with your strongest growth metrics to prove product-market fit and use the names of well-known investors or partners as a powerful form of validation.
Home61’s deck tells a clear story, moving from a universal problem to a specific solution, then validating it with a massive market and concrete traction. This narrative structure builds investor confidence by logically connecting the "why" with the "how" and the "how much." Structure your own pitch to guide investors through this same journey, ensuring each section logically builds on the last to create an undeniable case for your venture.
The deck systematically addresses key investor risks at every stage, from market viability and execution capability to financial sustainability. By showcasing strong unit economics, impressive growth metrics, and social proof from top VCs, they transform a promising idea into a credible investment opportunity. Proactively use your data and milestones to prove you can execute, manage finances wisely, and attract smart money, thereby de-risking the investment for your target audience.
