This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
StreetHawk opens with a powerful statistic, "77% of app users churn by Day 3," to establish an urgent and quantifiable pain point for investors. The deck effectively frames this as a major business issue by connecting high churn to wasted resources and lost opportunities. This approach validates the market-wide nature of the problem by showing that many businesses lack the necessary marketing automation to combat it.
Our Tip: Start your problem slide with a single, shocking statistic to immediately grab investor attention and quantify the pain you are solving.
The solution is clearly positioned as the bridge connecting "existing mobile analytics into marketing automation," a simple and powerful concept. Their value proposition of turning data into "actionable marketing strategies" smartly differentiates the platform from analytics tools that only offer passive insights. By highlighting a quick setup time, StreetHawk directly addresses the pain of wasted resources and presents an efficient, easy-to-implement fix.
Our Tip: Frame your solution as the direct answer to the problem you just presented, emphasizing benefits like speed or efficiency over a simple list of features.
The deck showcases a compelling "3.5x growth in monthly active users (MAU) over a 90-day period," a specific and impressive metric that demonstrates strong product-market fit. This rapid user growth serves as powerful validation that their solution effectively addresses the churn problem they previously outlined. While revenue figures are absent, this MAU growth is a leading indicator of future revenue potential and proves the platform is gaining market acceptance.
Our Tip: Showcase your single most impressive growth metric as a large, bold number on its own slide to create a powerful "wow" moment for investors.
The team slide leads with the CEO's prior success, an "8x exit, $300M+," which immediately builds massive credibility and de-risks the investment for potential backers. They present a well-rounded founding team with clear roles covering CEO, Customer Growth, and CTO, showing they have the core expertise needed to execute their vision. Highlighting that the team has "15 years of experience working together" signals strong cohesion and reduces the perceived risk of founder conflict.
Our Tip: If a founder has a significant prior exit, make that the headline of your team slide to instantly establish credibility and signal experience to investors.
StreetHawk uses hard numbers like "77% churn" and a "3.5x MAU growth" to transform vague problems and achievements into concrete, undeniable facts. This strategy builds immense credibility and makes the opportunity feel both urgent and tangible to investors. Audit your own deck to replace adjectives like "large" or "fast" with specific metrics that quantify your problem, market, and traction.
The deck tells a single, focused story where the solution directly answers the problem, and the traction directly validates the solution. This narrative consistency makes the entire investment thesis feel logical, inevitable, and well-thought-out. Ensure your problem, solution, and traction slides form a tight loop, proving that you not only identified a real pain but have also built the correct fix for it.
