This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Italist clearly defines the problem as market fragmentation, where luxury boutiques lack a unified online presence, creating accessibility and authenticity issues for shoppers. This approach immediately establishes a large, validated market inefficiency that is ripe for a platform solution. The deck successfully connects this structural problem to tangible consumer pain points.
Our Tip: Clearly articulate both the market-level inefficiency and the resulting customer pain points to show the full scope of the opportunity.
The pitch deck presents a straightforward solution: a centralized online marketplace that directly solves the previously stated fragmentation problem. Italist’s value proposition is sharp, focusing on a vast selection and a user-friendly experience for luxury consumers. The emphasis on high-ticket items with a 30% profit margin immediately signals a lucrative business model to investors.
Our Tip: Connect your solution directly back to the problem and immediately highlight the key metric that makes your value proposition financially attractive.
The team slide is arguably one of the most powerful, as it highlights the founders' previous $80 million exit. This single data point serves as immense validation, significantly de-risking the investment in the eyes of an investor. By showcasing a proven track record of success, the deck builds immediate credibility and signals that this team knows how to execute and create value.
Our Tip: If your team has a significant prior exit or major accomplishment, lead with that metric to instantly establish credibility and investor confidence.
Italist provides compelling evidence of product-market fit with hard traction metrics, including over $2 million in ARR and a staggering 50% month-over-month growth rate. These numbers demonstrate rapid market adoption and a business model that is already working effectively. This data-driven approach moves the conversation from a theoretical idea to a proven, high-growth business opportunity.
Our Tip: Showcase your top two or three most impressive metrics, especially month-over-month growth, to prove momentum and reduce perceived investment risk.
Italist’s deck is a masterclass in leading with overwhelming proof, from the team's $80 million exit to its 50% month-over-month growth. This strategy immediately de-risks the investment and builds massive credibility before an investor can even ask a question. Identify your single most impressive metric—be it a past success, a key hire, or a traction milestone—and make it impossible for investors to miss.
The pitch deck tells a simple, powerful story where each section logically builds on the last, from market fragmentation to a profitable solution. Italist supports its claims with hard numbers, like the 30% profit margin, which grounds the entire narrative in financial reality. Ensure your deck connects the dots for investors, creating an undeniable link between the problem you solve and the money you will make.
