This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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The deck leads with the company name, Yaypay, but misses the opportunity to include a strong tagline to immediately frame the business. While the name hints at payments, it doesn't convey the value of automating accounts receivables. A clear tagline would have instantly contextualized the problem and solution for investors from the very first slide.
Our Tip: Create a concise, benefit-driven tagline that immediately tells investors what you do and for whom, setting the stage before they even turn the page.
Yaypay effectively quantifies the problem by highlighting a specific, painful metric: $8.4M in overdue invoices. This grounds the issue in a real financial loss, making the pain of inefficient cash collection tangible for investors. The deck successfully frames the problem not just as an operational headache but as a direct threat to a company's cash flow and financial planning.
Our Tip: Anchor your problem slide with a single, shocking statistic that quantifies the cost of inaction for your target customer, making the pain undeniable.
The deck clearly presents its solution as a two-pronged approach, combining automation to reduce manual work with machine learning for predictive cash forecasting. This combination serves as a strong value proposition, differentiating Yaypay from simpler invoicing tools. By connecting the solution directly to improving cash flow, they demonstrate a clear and compelling problem-solution fit.
Our Tip: Frame your solution not by listing features, but by explaining how your unique approach directly solves the core financial pain points you just established.
Yaypay uses hard numbers like a $25.1M total cash forecast and $10.5M collected to provide concrete social proof. These metrics serve as powerful validation, showing the platform is not just a concept but is already managing significant financial volume. This data-driven approach builds immense credibility and demonstrates market demand without needing customer logos.
Our Tip: Showcase traction with key operational metrics that prove your business model works and creates value, even before you have significant revenue.
Yaypay masterfully uses a single, painful metric—$8.4M in overdue invoices—to define the problem and then uses operational metrics to prove their solution works. This strategy makes the business case tangible by grounding every claim in real financial data. Apply this by identifying the single most important number that quantifies your customer's pain and building your narrative around it.
The deck excels by connecting every section, from problem to traction, back to a core financial outcome: improving cash flow. This creates a powerful, cohesive narrative that speaks directly to an investor's primary concern of generating returns. Review your own deck to ensure each slide contributes to a single story about how your business creates tangible monetary value.
