This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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KiKi clearly articulates the core problem: users create value on social platforms but receive no financial benefit. They frame this as a missed opportunity for both users and merchants, which effectively broadens the scope of the issue. This approach immediately establishes a clear, relatable pain point for a large audience.
Our Tip: Frame the problem not just as a user inconvenience but as a tangible, quantifiable market inefficiency that your solution directly addresses.
The solution directly mirrors the problem by introducing a revenue-sharing social app, creating a strong problem-solution fit. KiKi's value proposition is powerfully simple: "The first social app that shares the revenue." This tagline doubles as a unique selling proposition that immediately differentiates them from established players.
Our Tip: Ensure your core value proposition is so clear and concise that it can also function as your primary tagline.
KiKi presents a clear, dual-stream business model with a $30 monthly merchant subscription and a 10% commission on sales. This hybrid approach is smart because it provides a predictable recurring revenue base while also capturing upside from transaction volume. The specific numbers demonstrate a well-defined monetization strategy, which builds investor confidence.
Our Tip: Present your business model with exact numbers to show you have moved beyond theory and into practical planning.
The deck showcases strong forward momentum by highlighting a 25% month-over-month growth rate. This metric is a powerful indicator of product-market fit and execution capability. By pairing this growth with specific revenue projections, KiKi translates user activity into tangible financial potential for investors.
Our Tip: Focus on a single, impressive growth metric like month-over-month user or revenue growth to prove your business is gaining momentum.
KiKi’s deck succeeds because every element, from the problem to the business model, is radically simple and direct. This creates a narrative that is incredibly easy for an investor to follow, remember, and repeat. To achieve this clarity, force yourself to explain your core value proposition, business model, and traction in a single sentence or metric each.
The deck consistently translates abstract ideas into tangible proof points, from specific pricing like the $30 monthly fee to a hard growth metric of 25% MoM. This strategy builds immense credibility by showing investors that KiKi has moved from a theoretical plan to a real-world business with measurable results. Audit your own deck to replace every vague assertion with a specific number, name, or metric to prove you are already executing.
