This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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GRUBBRR effectively frames its pitch by targeting three critical and timely pain points: labor shortages, poor customer experience, and high operational costs. This strategy immediately establishes relevance and urgency, connecting their solution to tangible business challenges that investors understand. The focus on widespread industry issues validates the scale of the problem without needing complex data on the slide itself.
Our Tip: Present the problem through the lens of your customer's direct financial and operational pain to make the need for your solution undeniable.
The pitch deck smartly presents the solution by quantifying its value proposition with hard numbers, such as a 12-22% average ticket increase and over $6,000 in monthly savings per cashier. This shifts the focus from technology features to clear, measurable business outcomes that directly address the previously mentioned pain points. By emphasizing ROI, GRUBBRR makes a powerful case for why a business would adopt their platform.
Our Tip: Frame your solution around the specific, quantifiable return on investment it delivers to your customer, not just the features it includes.
GRUBBRR showcases traction effectively by highlighting its partnership with a major venue, SoFi Stadium, as a powerful form of social proof. This single data point implies scalability, reliability, and the ability to close enterprise-level deals, which is often more compelling to investors than vanity metrics. It serves as strong validation that their technology works in a demanding, high-traffic environment.
Our Tip: Showcase a single, high-profile customer or case study to build credibility more effectively than a long list of smaller, unknown clients.
The team slide is a major strength, showcasing a seasoned C-suite with directly relevant experience and a history of success. Highlighting the CEO's previous entrepreneurial awards, alongside a CTO from IBM and a CRO with 20 years of sales experience, builds immediate investor confidence. This demonstrates that the team has the proven expertise to execute its ambitious go-to-market strategy.
Our Tip: For each key team member, highlight one specific past achievement or role that proves they are the right person to solve this specific problem.
GRUBBRR consistently connects its platform directly to measurable financial outcomes, such as increased ticket sizes and reduced labor costs. This strategy shifts the conversation from "what your product does" to "what your product earns," which is the primary language investors speak. In your own deck, quantify the value of each core feature in dollars and cents to make your ROI case undeniable.
The deck builds trust not with grand claims, but with concrete evidence like the SoFi Stadium partnership and a team with proven industry success. This approach provides powerful validation, answering an investor's core question of "Can they actually pull this off?" before it is even asked. Focus on one or two "killer" proof points for traction and team experience that prove your ability to execute, rather than a long list of weaker metrics.
