This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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LaunchRock clearly frames the problem from the customer's perspective, focusing on the universal challenge of building an audience before a product is even ready. They identify specific pain points like the difficulty in generating pre-launch interest and the need for user insights. This approach immediately resonates with their target market of startups and product creators, establishing a shared understanding of the core issue.
Our Tip: Frame the problem slide around the emotional and financial cost your customer experiences to create a sense of urgency for investors.
LaunchRock presents its solution as a platform for creating pre-launch landing pages that capture signups and provide user insights. They differentiate by emphasizing the amplification of user engagement and higher conversion rates, which directly addresses the problems previously stated. This clear problem-solution fit demonstrates a deep understanding of their customer's needs and presents a tangible benefit.
Our Tip: Clearly connect your solution's key features directly back to the specific pain points you outlined to prove your product is a must-have.
The deck highlights a crucial metric: over 1,000,000 signups, which serves as powerful validation for their platform. This single data point effectively de-risks the investment by proving significant market demand and product-market fit. Investors see this as a strong signal that the core concept is working and has viral potential.
Our Tip: Showcase a single, "hero" metric that best represents your business's core growth engine and momentum.
The team slide features the key founders with defined roles like CEO and Chief of Product, showing a complete core team. More importantly, they leverage social proof by listing notable advisors like the CEOs of HootSuite and KISSmetrics. This strategy builds immense credibility and signals to investors that experienced, successful operators have already vetted and endorsed the business.
Our Tip: List advisors who have specific, relevant industry experience to signal to investors that you have access to a deep well of expert guidance.
LaunchRock’s deck succeeds by telling one clear story: founders need an audience, and LaunchRock builds it. They support this with a single, unforgettable metric—over 1,000,000 signups—which is more powerful than a dozen smaller data points. Build your deck around one core problem-solution narrative and use the single most impressive metric that proves you are winning.
The deck masterfully de-risks the investment by showcasing endorsements from well-known CEOs, signaling that smart, successful people already back the company. This external validation is a shortcut to building trust, answering the investor's question of "who else thinks this is a good idea?". Recruit advisors with strong industry reputations and feature user traction prominently to provide third-party validation for your claims.
