This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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SimpliRoute immediately grounds its pitch in tangible, quantifiable pain points that resonate with any logistics operator. By citing specific metrics like "over 30%" budget excess and "up to 3 hours wasted," they move beyond vague statements and demonstrate a deep understanding of the industry's operational struggles. This approach effectively validates the market problem without needing external data, making the pain feel urgent and real.
Our Tip: Anchor your problem slide in specific, quantifiable pain points your target customer experiences daily to build immediate credibility and urgency.
The pitch deck presents a clear, direct solution that mirrors the problems it just established, creating a satisfying narrative loop for investors. Their value proposition is powerfully simple: a 30% cost reduction and a 40% improvement in routing time. This focus on concrete outcomes, rather than just software features, makes the benefit instantly understandable and highly compelling.
Our Tip: Frame your solution in terms of quantifiable benefits and outcomes that directly solve the customer's primary pain points.
SimpliRoute uses a powerful combination of growth and performance metrics to demonstrate traction. The "34% month-over-month growth in MRR" is a critical indicator of market adoption and a scalable business model that investors look for. Pairing this financial growth with an operational metric like an "85% success rate in deliveries" proves the product is not just selling, but also delivering on its core promise.
Our Tip: Showcase both revenue growth and a key product performance metric to prove you have found product-market fit and can deliver value.
The team slide effectively builds credibility by highlighting highly relevant and complementary experience. The CEO's 6+ years in logistics provides crucial industry-specific expertise, while the Director of Sales' 15 years in innovation signals an ability to scale and drive the business forward. This blend of domain knowledge and growth experience directly addresses investor concerns about execution risk.
Our Tip: Present your founding team's experience as a direct answer to the question "Why are you the right people to solve this specific problem?"
SimpliRoute builds a powerful story by anchoring every key point with a specific number, from the problem to the solution and traction. This transforms vague claims into concrete, believable evidence of their value and momentum. To apply this, audit your deck for generic statements and replace them with hard data that makes your story both compelling and credible.
The deck is structured to proactively address core investor concerns, aligning team experience with the problem and traction with the solution. This builds confidence by showing you understand what matters: de-risking the investment. Frame each of your slides as a direct answer to a key question an investor would have, from "Why you?" to "Why now?".
