This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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Nobal effectively frames the problem by highlighting that 90% of retail sales still happen in physical stores, yet these retailers are losing money. This immediately establishes a large, tangible market facing a significant threat. They connect this to the challenge of competing with e-commerce and the need for omnichannel engagement, making the pain point relatable for investors.
Our Tip: Frame the problem around a surprising or counterintuitive market insight to immediately capture investor attention and establish your expertise.
The pitch deck clearly presents the solution as a seamless omnichannel shopping experience, directly addressing the previously stated problem. Nobal's value proposition is powerfully anchored to the statistic that omnichannel shoppers are eight times more valuable, which quantifies the benefit for retailers. This shifts the focus from a generic software tool to a clear driver of high-value customer behavior.
Our Tip: Anchor your value proposition to a single, powerful metric that quantifies the direct financial or strategic benefit for your customer.
Nobal presents a well-rounded team by highlighting specific, relevant credentials for each key member, such as the CEO being a Top 40 under 40 and the marketing lead having 15+ years of experience. This approach builds credibility by showcasing a mix of visionary leadership, strategic expertise, and deep industry experience. Investors are looking for teams that cover the critical business functions, and Nobal demonstrates this effectively.
Our Tip: Showcase your team not just by listing names and titles, but by highlighting one key achievement or credential for each member that proves their ability to execute.
The deck uses a strong, early traction metric by stating they raised $450K in four months, which serves as powerful social proof. This figure validates that other investors have already bought into the vision and de-risks the opportunity for new ones. While effective, the traction story could be strengthened by including early customer or pilot program metrics.
Our Tip: Lead with your most impressive traction metric, whether it's revenue, user growth, or capital raised, to immediately build momentum and credibility.
Nobal’s deck is powerful because it translates every key point—from the market size to team credentials—into a hard number. This strategy shifts their claims from subjective statements to objective, verifiable facts that de-risk the investment for VCs. Audit your own deck to replace vague adjectives like “large” or “experienced” with specific metrics that prove your point.
Notice how every section of the Nobal deck logically flows into the next, creating a story of inevitability. The problem of struggling physical retailers is directly answered by the omnichannel solution, which is then justified by the high-value omnichannel shopper. Ensure your deck tells a single, connected story where your solution is presented as the only logical conclusion to the problem you’ve established.
