This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Owlr clearly identifies the fragmentation in the smart camera market as a core issue, addressing the difficulty of managing multiple brands and security concerns. This approach immediately resonates with users who experience this frustration, framing the problem around tangible, everyday pain points. By focusing on market fragmentation, they establish a broad, relatable problem that sets the stage for their unified solution.
Our Tip: Frame the problem slide around a single, relatable user story to create an immediate emotional connection with investors.
The pitch presents a unified platform as the clear solution, directly addressing the previously stated problems of fragmentation and poor user experience. Their value proposition is powerfully simple: support for 95% of the market, a seamless user experience, and a strong focus on security. This combination effectively positions Owlr not just as another camera app, but as an essential management layer for the entire smart camera ecosystem.
Our Tip: Clearly articulate your unique value proposition in a single, memorable sentence that highlights how you solve the core problem differently and better.
Owlr acknowledges major players like Alhua and EZVIZ but smartly positions itself not as a direct hardware competitor, but as a user-friendly software layer that works with them. This positioning as an agnostic, security-focused platform is a clever strategy to sidestep direct competition with hardware giants. It reframes the landscape, making competitors potential partners or components of their ecosystem.
Our Tip: Instead of just listing competitors, use a 2x2 matrix to visually map the landscape and clearly show where your unique value proposition carves out an unoccupied niche.
The deck leads with impressive, concrete metrics: 1 million+ cameras connected across 250,000 households and $1.5 million in ARR. This immediately validates their product-market fit and de-risks the investment by showing a proven ability to attract and monetize users. These numbers serve as powerful social proof, demonstrating that a significant user base already finds their solution valuable.
Our Tip: Showcase your most impressive traction metric as the headline of your traction slide to immediately establish credibility and momentum.
Owlr’s deck excels by telling a clear story, moving from a relatable problem of market fragmentation to a direct solution with a unified platform. This narrative structure makes the investment thesis easy to follow and logically sound, with each slide reinforcing the core message. Structure your own deck as a cohesive narrative where the problem, solution, and your unique position lead to the inevitable conclusion that your business is the answer.
The deck’s greatest strength is its relentless focus on de-risking the investment through concrete validation at every turn. From leading with impressive traction ($1.5M ARR) to showcasing a seasoned team and clever market positioning, Owlr consistently replaces promises with proof. Prioritize tangible evidence in your deck—user metrics, revenue, or key partnerships—to build credibility and show investors you can execute.
