This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
Roam & Wander frames the problem as a market-level challenge, highlighting the traditional toy industry's struggle to maintain relevance in a digital world. This approach immediately establishes a large, recognizable market and positions their solution as a necessary evolution. By focusing on the industry's pain point, they create a sense of urgency and opportunity that is compelling to investors.
Our Tip: Frame the problem in terms of a significant market shift or gap, not just a user inconvenience, to demonstrate a large-scale opportunity from the start.
The pitch presents the solution as a seamless merger of physical toys and digital apps, effectively creating a new category of interactive play. Their value proposition is clear: they offer a more engaging experience that bridges the physical-digital divide, which directly addresses the previously stated problem. This tight solution-problem fit is crucial for showing investors a logical and well-thought-out business concept.
Our Tip: Clearly articulate how your solution directly and uniquely solves the specific problem you outlined, leaving no doubt about the product-market fit.
Roam & Wander showcases a powerhouse team with specific, high-impact roles at world-class companies like Apple, Disney, Pixar, and Hasbro. This strategy immediately builds immense credibility and de-risks the investment by demonstrating that the team has the exact domain expertise required to execute their vision. For investors, a team with this pedigree is often the single most important factor, suggesting they can navigate challenges and attract top talent.
Our Tip: Present your team not as a list of names, but as a curated group of experts whose past experiences directly prove their ability to solve the problem at hand.
The deck highlights impressive external validation by citing their ranking as the #1 kids game in Hong Kong and Taiwan and winning "Best Toy of 2014". This use of third-party validation is far more powerful than self-proclaimed success, as it provides objective proof of market acceptance and product quality. Achieving a number one rank demonstrates not just a good product, but also an effective go-to-market execution in their initial target regions.
Our Tip: Prioritize third-party validation like awards, press mentions, or market rankings over internal metrics to build undeniable credibility with investors.
Roam & Wander's deck is a masterclass in reducing investor risk by presenting an undeniable team, proven market traction, and a large, existing market. They don't ask investors to bet on an unproven idea, but on a validated team executing in a familiar space. To apply this, focus every slide on answering the investor's silent question: "How do I know this isn't too risky?"
The pitch flows like a story where each section logically proves the next, from the market problem to the perfect team to solve it. This problem-solution-team-traction sequence creates an inevitable-feeling conclusion that their success is a matter of execution, not a question of "if". Ensure your deck sections connect, with your team slide proving you can build the solution and your traction slide proving customers want it.
