This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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OwnLocal effectively articulates the core frustrations of small business owners by listing multiple, relatable pain points like complexity, cost, and confusing tools. This approach shows a deep empathy for the target customer and immediately establishes the severity of the problem they are solving. Notice that by framing the problem around the user's experience, they make the need for a solution feel urgent and personal.
Our Tip:Clearly articulate multiple, specific pain points your target customer faces to demonstrate a deep understanding of their world and the urgency of your solution.
The pitch deck presents a clear and direct solution, automated campaign creation, that squarely addresses the previously mentioned problems of cost and complexity. Their value proposition of providing "affordable, easy-to-use automated marketing tools" is compelling because it speaks directly to the needs of SMBs. This tight alignment between the stated problem and the proposed solution is exactly what investors look for to confirm a strong product-market fit.
Our Tip:Frame your solution not just by what it does, but by how it directly alleviates the specific pains you just outlined for the customer.
The deck clearly defines its target market as small and medium-sized businesses and validates the opportunity with a massive $423 billion market size figure. This strategy works because it immediately signals to investors that the company is targeting a large, lucrative space with significant room for growth. While more detail on the market segmentation would be beneficial, the top-down number effectively establishes the scale of the ambition.
Our Tip:Anchor your market analysis with a large, specific Total Addressable Market (TAM) figure to immediately establish the scale of the opportunity for investors.
OwnLocal uses a single, powerful metric to demonstrate traction: supporting over 65,000 SMBs. This number serves as powerful social proof and validation, instantly building credibility and showing significant market penetration. While more detailed metrics are often useful, leading with a large user base is an effective way to prove the business model is working at scale.
Our Tip:Showcase your single most impressive traction metric, like user count or revenue, to serve as a powerful anchor of credibility and proof of concept.
OwnLocal's deck succeeds by focusing on a single, powerful metric and a clear, uncluttered narrative. This approach makes the core business case easy for investors to grasp in seconds, avoiding the common pitfall of overwhelming them with data. In your own deck, identify the one or two most compelling numbers or ideas for each section and build your story around them, cutting everything else.
The deck masterfully connects specific customer pain points directly to its solution, creating a logical and compelling story. This tight alignment immediately demonstrates a deep understanding of the market and a clear product-market fit, which is exactly what investors need to see. Ensure every feature or benefit you present in your solution slide directly corresponds to a specific problem you outlined earlier in your deck.
