This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Scopio effectively frames the problem around the market's need for authentic and relatable content, a pain point many brands experience. They connect this directly to user engagement, which immediately signals a commercial opportunity for investors. The presentation of the problem is clear and focuses on the "why now" by highlighting the increasing demand for genuine imagery.
Our Tip: Frame your problem slide around a core, quantifiable business pain point, not just a user inconvenience, to immediately establish market relevance.
The solution, a marketplace for user-generated content, is presented as a direct answer to the authenticity problem. Scopio's value proposition is powerfully backed by data points like a 50% increase in engagement, which serves as a compelling proof of concept. This approach moves beyond just describing features and instead focuses on the tangible benefits for brands.
Our Tip: Quantify your solution's impact with specific metrics to transform your value proposition from a claim into a proven result.
Scopio showcases strong early validation with concrete metrics like 30+ clients and an $875K pipeline. This traction serves as critical social proof, de-risking the investment by demonstrating clear market demand and a path to revenue. Mentioning the engagement metrics again on this slide reinforces the solution's effectiveness and builds a cohesive narrative.
Our Tip: Showcase a mix of customer numbers, revenue pipeline, and product engagement metrics to build a multi-faceted case for your traction.
The team slide builds credibility by highlighting the founders' distinct and complementary roles: CEO, CTO, and Creative Director. Including advisors with 20 years of experience in relevant fields like Machine Learning and Marketing Analytics signals that the team has access to deep industry knowledge. This combination of a dedicated founding team and experienced advisors addresses potential execution risks for investors.
Our Tip: Present your team not just as a list of names but as a purpose-built unit with the specific, complementary skills required to execute your vision.
Scopio’s strength lies in using a few powerful metrics, like the 50% engagement boost, as a narrative thread connecting their problem, solution, and traction slides. This transforms their pitch from a series of claims into a cohesive story backed by evidence. Apply this by identifying one or two core metrics that prove your value and repeating them to reinforce your story and demonstrate impact at every stage.
The deck systematically builds investor confidence by addressing key risks head-on with specific proof points. Market demand is validated with an $875K pipeline, product effectiveness is proven with engagement data, and execution risk is mitigated by a complementary team and expert advisors. In your own deck, map out the biggest investor questions about your market, product, and team, then dedicate slides to answering them with hard evidence.
