This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Shippo frames the problem around tangible business losses by identifying high shipping costs, complex integrations, and logistical inefficiencies. This strategy works because it makes the problem immediately relatable and significant to investors who understand the impact on an e-commerce P&L. By focusing on common operational struggles, they establish a clear need for a streamlined solution.
Our Tip: Quantify the pain points with market data or a specific customer story to demonstrate the scale and severity of the problem you are solving.
The deck presents Shippo as a unified platform that simplifies shipping through direct e-commerce integrations and access to discounted rates. This value proposition is effective because it directly solves the previously stated problems of cost and complexity. The emphasis on a “single interface” and “discounted shipping rates” immediately communicates concrete benefits to the user.
Our Tip: Visually demonstrate your solution with a simple product screenshot or a three-step “how it works” diagram to make the value proposition instantly understandable.
Shippo showcases impressive traction by highlighting a commitment to ship 1,500,000 packages. This large, specific number serves as powerful validation that the solution has found a strong product-market fit. Including logos from partners like Vinted and MAYVENN acts as critical social proof, signaling trust and adoption within their target market.
Our Tip: Present traction as a growth story using a simple chart that shows key metric progression over time, not just a single data point.
The team slide builds credibility by listing key members and their backgrounds from reputable firms like Accenture and Deloitte. This approach is crucial because investors are fundamentally betting on the team’s ability to execute and navigate challenges. Highlighting relevant corporate experience signals that the founders possess the professionalism and expertise required to build a scalable company.
Our Tip: For each key team member, concisely connect one specific past achievement to their current role to prove they are the right person for the job.
Shippo consistently translates every aspect of their business into concrete, understandable value for customers and investors. They frame the problem as a direct hit to an e-commerce P&L and present their solution in terms of immediate cost savings and efficiency. Ensure every slide in your deck answers the investor's question: “How does this make money or save money?”
The deck's power comes from using specific numbers and names to validate its claims, moving from assertion to proof. Instead of saying "we have traction," they commit to "1,500,000 packages," and team credibility is anchored by names like "Accenture" and "Deloitte." Replace vague statements with hard data, specific metrics, and namedropping relevant partners or credentials to build undeniable trust.
