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Cedar effectively frames the problem by targeting the dual pain points of patient frustration and provider revenue loss. Notice that they articulate the issue from both a consumer perspective ("complexity of healthcare") and a business perspective ("unpaid bills"). This strategy works because it immediately establishes a large, urgent need for a solution that serves two sides of the same market.
Our Tip: Frame the problem around both the end-user's pain and the customer's business cost to create a compelling, dual-sided narrative for investors.
The solution is presented as a clear answer to the previously stated problems, focusing on personalization and streamlined workflows. Cedar's value proposition is its ability to improve both patient satisfaction and provider collection rates, a powerful "win-win" for its target market. The emphasis on "reliable integrations" also addresses a key technical concern for enterprise healthcare providers, showing market awareness.
Our Tip: Clearly articulate your value proposition as a direct, multi-faceted benefit that solves the core pain points for your key customer segments.
Cedar validates its market opportunity with a compelling top-down figure: $366 billion in out-of-pocket spending. They then ground this large number with a clear target market of U.S. healthcare providers and an ambitious goal to engage half the U.S. patient population. Investors are looking for this combination of a massive total addressable market and a focused, achievable entry point.
Our Tip: Anchor your market slide with a single, powerful statistic for the total addressable market, then define your specific target segment to show a credible path to capturing it.
Cedar demonstrates meaningful traction by focusing on outcomes rather than vanity metrics, citing "improved collection rates and patient satisfaction." This is reinforced with qualitative social proof like a "growing client base and positive referrals." This evidence serves as critical validation, proving to investors that the product not only works but also creates tangible value that customers are willing to endorse.
Our Tip: Showcase traction with specific, quantifiable metrics that directly prove your solution solves the core problem and creates tangible ROI for customers.
Cedar masterfully tells a story that appeals to both sides of its market by addressing patient frustration and provider revenue loss. This dual-sided approach immediately establishes a large, urgent need for their solution. To apply this, frame your problem around both your end-user's pain and your customer's business cost to create a compelling narrative that investors can't ignore.
A great story is not enough; Cedar backs its narrative with hard evidence like the $366 billion market size and improved collection rates. This strategy transforms their pitch from a compelling idea into a believable investment by providing concrete validation for their claims. Anchor your own pitch with a powerful market statistic and outcome-focused traction to prove your business has real-world viability and ROI.
