Learn how to validate your startup idea by pre-selling it, for only $80 (includes a free 1-hour consultancy call).
Download Our Free Guide: The Perfect Pitch Deck

This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Perfect Pitch Deck

The Pitch Deck Yellowdig Used to Raise $100K

Updated: 
October 24, 2025
 | 
Pitch Decks

Description

CTA
Fundraising OS
Tool
Fundraising OS

Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.

Buy It For $97 $297

Description

CTA
Yellowdig
Yellowdig
Yellowdig is a social learning platform that boosts engagement within educational and corporate communities.
Industry:
EdTech, Collaboration
Business Model:
SaaS
Customer:
B2B2C
Round:
Pre-Seed
Amount Raised:
$100K
Investor:
VC
Year:
2015

Yellowdig Pitch Deck Breakdown

Problem & Pain Points

Yellowdig effectively frames the problem by focusing on the emotional pain point of student disconnection, a relatable and significant issue in higher education. They correctly identify the lack of engagement in traditional learning as the core issue, which immediately establishes the need for a new solution. This approach works because it connects a systemic educational failure to a tangible student experience, making the problem feel both significant and urgent to investors.

Our Tip: Frame the problem around the user's emotional journey and the quantifiable business impact to create a compelling narrative that investors can connect with.

Solution & Value Proposition

The deck clearly presents the solution as a community-driven platform that leverages user-generated content, directly addressing the previously stated problem of disconnection. Yellowdig’s value proposition is centered on active participation rather than passive consumption, a key differentiator in the crowded edtech space. This solution-problem fit is compelling because it repositions students as creators, which is a powerful and modern approach to learning.

Our Tip: Demonstrate a clear, one-to-one fit between your solution's core features and the specific pain points you identified earlier.

Traction & Social Proof

Yellowdig presents concrete traction with 7,000 students creating 4,000 pages of content, which serves as powerful validation for their engagement model. These specific metrics prove the platform is not just a concept but a tool that users are actively adopting. For investors, this early data de-risks the investment by showing clear product-market fit and user buy-in.

Our Tip: Showcase a few key, easy-to-understand metrics that directly prove your core business hypothesis and demonstrate user love.

Team & Advisors

The team slide strategically highlights key leadership roles covering the essential pillars of a startup: vision (Founder, CEO), technology (CTO), and growth (EVP, Sales). This composition signals to investors that the company has a balanced team capable of both building a robust product and successfully taking it to market. Presenting a well-rounded founding team builds immediate credibility and confidence in the company's ability to execute its plan.

Our Tip: Present your team slide as the answer to "Why are you the only people who can make this succeed?", highlighting complementary expertise in product, market, and execution.


Lessons Learned from Yellowdig Pitch Deck

Build a Cohesive Narrative from Problem to Proof

Yellowdig masterfully connects the problem of student disconnection directly to their community-based solution, then validates it with engagement metrics. This creates a logical and compelling story that is easy for investors to follow. Ensure your deck tells a single, unified story where each slide logically builds on the last, from the initial pain point to the ultimate validation.

Replace Claims with Concrete Evidence

Yellowdig doesn't just claim their solution works; they prove it with specific traction data and a well-rounded team slide. This approach systematically de-risks the investment by replacing assumptions with tangible evidence of success. Focus on providing concrete proof points on every slide to build investor confidence and validate your core business hypotheses.

The All-In-One Newsletter for Startup Founders

90% of startups fail. Learn how not to with our weekly guides and stories. Join +40,000 other startup founders!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.