This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Utrust clearly frames the problem by listing four distinct pain points: obsolete technology, lack of regulation, no protection, and complicated UX. This approach effectively communicates a multi-faceted market failure, making the need for a new solution feel urgent and substantial. By categorizing the issues, they show investors a deep understanding of the digital payment landscape's shortcomings.
Our Tip: Frame the problem around a specific user's story to create an emotional connection and make the pain points more tangible for investors.
The deck presents its solution as a direct response to the previously stated problems, emphasizing a user-friendly, secure, and efficient platform. Utrust's value proposition is strengthened by highlighting its focus on regulatory compliance and a large existing network, which directly addresses key investor concerns about risk and market adoption. This positions the solution not just as an idea, but as a credible and scalable business.
Our Tip: Clearly articulate your unique value proposition in a single, memorable sentence that explains how you solve the problem better than anyone else.
Utrust showcases impressive traction with hard numbers, citing a network of over 760,000 merchants and access to 20 million customers. This data serves as powerful social proof, validating their business model and demonstrating significant market penetration before a major funding push. For investors, these metrics de-risk the investment by proving product-market fit and an established user base.
Our Tip: Use visually compelling infographics to present your key traction metrics, making growth and momentum immediately obvious.
The pitch deck defines its market opportunity with large, specific numbers, including a total addressable merchant pool and a global reach across 180+ countries. This strategy effectively communicates a massive market size, which is exactly what investors look for to justify a venture-scale return. By combining merchant numbers with customer access, Utrust validates both the supply and demand sides of its platform.
Our Tip: Present your market size using a TAM, SAM, SOM model to show investors you have a clear and focused plan for market capture.
Utrust anchors its entire pitch in concrete numbers, from its 760,000 merchants to its 180+ country reach, transforming claims into credible evidence. This data-first approach immediately builds trust and de-risks the investment in the eyes of an investor. Apply this by quantifying every possible aspect of your deck to build a compelling, fact-based story that is difficult to dispute.
The deck masterfully mirrors every stated problem, like obsolete tech and poor UX, with a specific part of its solution. This creates a tight, logical narrative that convinces investors you not only understand the market's pain but have also built the precise cure. Structure your own pitch to explicitly map your features back to the pain points you introduced, proving your solution is both intentional and effective.
