This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Vettery clearly defines the problem as an “opaque, inefficient, and costly” hiring process, a pain point investors immediately recognize. They frame the issue from the perspective of both employers and candidates, which effectively doubles the perceived market need. This dual-sided problem setup perfectly prepares the audience for their two-sided marketplace solution.
Our Tip: Frame the problem from the perspective of all key stakeholders involved to demonstrate a comprehensive market understanding and a larger addressable problem.
The pitch deck presents a straightforward solution: a marketplace that directly addresses the stated pain points with transparency and ease of use. Vettery’s value proposition is strengthened by its data-driven matching and focus on candidate experience, which are key differentiators. This clear problem-solution fit shows investors exactly how the product creates value.
Our Tip: Explicitly connect each feature of your solution back to a specific pain point you introduced on the problem slide to prove a tight product-market fit.
Vettery presents a simple and highly effective business model by charging placement fees for successful hires. The deck powerfully validates this model by highlighting a $15,960 average revenue per placement against a mere $77 candidate acquisition cost. This exceptional unit economic story immediately signals a highly profitable and scalable business to investors.
Our Tip: Showcase your unit economics with clear, specific numbers to prove your business model is not just viable but also highly profitable.
The traction slide serves as powerful validation, showcasing impressive early growth with over 1,700 hiring managers and 4,700 candidates on the platform. By including a hard metric like a 90.3% gross margin, Vettery moves beyond vanity metrics and demonstrates a financially sound operation. This combination of user growth and strong financial health is exactly what investors look for as proof of concept.
Our Tip: Combine user growth metrics with key financial indicators like gross margin to tell a complete story of both market adoption and business viability.
Vettery’s deck excels by telling a simple, linear story that connects a clear problem to a direct solution and a profitable business model. This narrative cohesion makes the entire business case incredibly easy for investors to understand and believe. Ensure every slide in your deck logically follows the last, building a single, persuasive argument from start to finish.
The deck’s most powerful element is its use of specific financial data, like the $15,960 revenue per placement and 90.3% gross margin, to validate its claims. These hard numbers transform the pitch from a promising idea into a proven, profitable business in the eyes of investors. Go beyond user counts and showcase key financial indicators to prove your business is not just growing, but is also financially sound and scalable.
