This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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WellTrack effectively establishes a large, socially important problem by focusing on the mental health of students. This choice of a specific, underserved demographic immediately gives investors a clear picture of the target user. However, the pitch misses an opportunity to create urgency by not detailing the specific, acute pain points students face, such as long wait times for campus counseling or the stigma of seeking help.
Our Tip:Clearly articulate two to three specific, quantifiable pain points your target customer experiences to make the problem feel urgent and tangible for investors.
The deck successfully frames a massive opportunity by starting with a $200 billion total addressable market, which is exactly what investors want to see. Notice that they then ground this large number in reality by identifying a focused $2 billion segment they can realistically capture. This top-down approach works well to establish the scale of the vision before demonstrating a credible, focused entry strategy.
Our Tip:Combine top-down market sizing with a bottom-up analysis showing the number of target customers and your expected revenue per customer to prove your serviceable market is attainable.
The team slide is a significant asset for WellTrack, showcasing deep domain expertise that directly de-risks the venture for investors. Highlighting a PhD CEO and a CTO who is also a Professor of Psychology builds immediate credibility and signals that the solution is grounded in legitimate science. This composition assures investors that the team has the specific expertise required to navigate the complexities of the mental health space.
Our Tip:Present your team by matching each key member's unique expertise directly to the biggest risks and challenges of your business model.
Presenting $400,000 in Annual Recurring Revenue (ARR) is the most powerful slide in the deck, serving as definitive validation. This single metric proves customers find the solution valuable enough to pay for, shifting the conversation from a theoretical idea to a tangible business. While this is a strong signal of early product-market fit, investors will immediately ask about the growth rate of this ARR to understand the company's momentum.
Our Tip:Lead with your single most impressive traction metric and then support it with one or two related KPIs, like user growth or engagement rates, to build a compelling growth story.
WellTrack’s deck excels by using concrete numbers like a $200 billion market and $400,000 in ARR to substantiate its claims. This specificity transforms abstract ideas into tangible proof points that build investor trust and make the opportunity feel real. Apply this by replacing vague statements in your own deck with hard data, expert credentials, and specific customer validation to de-risk your venture.
The pitch effectively anticipates and answers the three core questions every investor has: Is the market big enough, can this team win, and will people pay for it? By addressing market size, team expertise, and traction head-on, the deck builds momentum and controls the narrative. Structure your pitch to directly answer these fundamental questions, turning your deck into a compelling argument for investment rather than just a presentation of ideas.
