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Advertising Unicorns

Top 11 Advertising Unicorn Startups in 2021

If you're building an advertising startup, you must check these 11 companies that have joined the unicorn club.

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The Advertising space is filled with successful companies that have raised millions of dollars in VC funding that came from some of the top investors in the world.

Many of these successes have turned into unicorns—private companies worth over $1 billion.

If you want to achieve it, these 11 companies can be your inspiration.

Top 11 Advertising Unicorn Startups

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AppsFlyer

AppsFlyer

AppFlwyer is a software platform that enables mobile app developers, advertisers and ad networks to optimize their user acquisition, virality and revenue.

Details of the startup:

  • Valuation:

    $2.00

    B (

    January 2020

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2011

  • Founders:

    Oren Kaniel, Reshef Mann

  • Industries:

    Advertising, Advertising Platforms, Analytics, Business Intelligence, Digital Marketing, Mobile Advertising

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $293,100,000

  • Number of funding rounds:

    6

  • Number of investors:

    12

here

Attentive

Attentive

Attentive is a mobile messaging platform that provides marketing automation, social media engagement, and ecommerce solutions for innovative organizations.

Details of the startup:

  • Valuation:

    $2.20

    B (

    September 2020

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2016

  • Founders:

    Andrew Jones, Brian Long, Ethan Lo

  • Industries:

    Advertising, Marketing, Marketing Automation, Messaging, Mobile, Personalization, SaaS, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $863,000,000

  • Number of funding rounds:

    7

  • Number of investors:

    19

here

BuzzFeed

BuzzFeed

BuzzFeed is an internet media company delivering news and entertainment to a global audience.

Details of the startup:

  • Valuation:

    $1.70

    B (

    August 2015

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2001

  • Founders:

    Ankit Gupta, John Johnson, Jonah Peretti

  • Industries:

    Advertising, Digital Entertainment, Internet, Journalism, News, Publishing, Social, Social News, Video

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $496,300,000

  • Number of funding rounds:

    8

  • Number of investors:

    15

here

InMobi

InMobi

InMobi uses search algorithm to allow highly targeted and optimised ranking of mobile advertisements.

Details of the startup:

  • Valuation:

    $1.00

    B (

    December 2014

    )

  • Country:

    India

  • City:

    Bangalore

  • Started in:

    2001

  • Founders:

    Abhay Singhal, Amit Gupta, Mohit Saxena, Naveen Tewari, Piyush Shah

  • Industries:

    Advertising, Advertising Platforms, Digital Media, Marketing, Mobile

  • Number of employees:

    500-1,000

  • Funding Amount:

    $320,600,000

  • Number of funding rounds:

    7

  • Number of investors:

    6

here

Klaviyo

Klaviyo

Klaviyo is a powerful email platform that combines automation, marketing-based business intelligence, and lead nurturing to help grow your ecommerce.

Details of the startup:

  • Valuation:

    $4.15

    B (

    November 2020

    )

  • Country:

    United States

  • City:

    Boston

  • Started in:

    2012

  • Founders:

    Andrew Bialecki, Ed Hallen

  • Industries:

    Advertising, E-Commerce, Marketing, Marketing Automation, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $678,500,000

  • Number of funding rounds:

    5

  • Number of investors:

    15

here

MediaMath

MediaMath

MediaMath delivers world-class, global technology and data science solutions that provide an end-to-end advertising platform - from planning to activation - for brands and agencies.

Details of the startup:

  • Valuation:

    $1.00

    B (

    July 2018

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2001

  • Founders:

    Erich Wasserman, Greg Williams, Joe Zawadzki

  • Industries:

    Advertising, Analytics, Digital Media, Internet, Marketing, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $607,500,000

  • Number of funding rounds:

    10

  • Number of investors:

    13

here

Panshi

Panshi

Panshi is a digital advertising agency that provides small and mid-sized organizations with affordable online marketing solutions.

Details of the startup:

  • Valuation:

    $1.24

    B (

    October 2018

    )

  • Country:

    China

  • City:

    Hangzhou

  • Started in:

    2004

  • Founders:

    Angel Jin, Dike Hou, Eliane Wu, Harold Zhang, Helen Liu, Hong Wang, Keming Yang, Patrick Chen, Tom Tian, Yue Wu

  • Industries:

    Advertising, Advertising Platforms, Affiliate Marketing

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $655,181,113

  • Number of funding rounds:

    4

  • Number of investors:

    6

here

WeMakePrice

WeMakePrice

Wemakeprice is an innovative money saving platform that allows consumers to obtain the best deals on products from online shops.

Details of the startup:

  • Valuation:

    $2.34

    B (

    September 2015

    )

  • Country:

    South Korea

  • City:

    Seoul

  • Started in:

    2010

  • Founders:

    Huh Min

  • Industries:

    Advertising, Advertising Platforms, E-Commerce

  • Number of employees:

    250-500

  • Funding Amount:

    ₩476,000,000,000

  • Number of funding rounds:

    3

  • Number of investors:

    2

here

Xinchao Media

Xinchao Media

Xinchao Media specializes in building brands by placing ads in high-traffic areas.

Details of the startup:

  • Valuation:

    $2.59

    B (

    April 2018

    )

  • Country:

    China

  • City:

    Beijing

  • Started in:

    2007

  • Founders:

    Jixue Zhang, Shengdong Pang, Yi Shu

  • Industries:

    Advertising, Advertising Platforms, Brand Marketing, Digital Marketing, Information Technology

  • Number of employees:

    500-1,000

  • Funding Amount:

    CN¥5,160,000,000

  • Number of funding rounds:

    4

  • Number of investors:

    4

here

You & Mr Jones

You & Mr Jones

You & Mr Jones is a strategic content marketing platform for business-to-business (B2B) and business-to-consumer (B2C) brands.

Details of the startup:

  • Valuation:

    $1.30

    B (

    November 2019

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2015

  • Founders:

    David Jones, Jean-Marc Antoni

  • Industries:

    Advertising, Brand Marketing, Content Marketing, Marketing

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $610,000,000

  • Number of funding rounds:

    3

  • Number of investors:

    1

here

Zeta Global

Zeta Global

Zeta is a customer engagement technology platform that helps brands communicate with customers via the channels they prefer.

Details of the startup:

  • Valuation:

    $1.30

    B (

    July 2015

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2007

  • Founders:

    David A. Steinberg, John Sculley

  • Industries:

    Advertising, Analytics, Information Services, Marketing

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $602,500,000

  • Number of funding rounds:

    6

  • Number of investors:

    14

here
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