If you're building an advertising startup, you must check these 11 companies that have joined the unicorn club.
The Advertising space is filled with successful companies that have raised millions of dollars in VC funding that came from some of the top investors in the world.
Many of these successes have turned into unicorns—private companies worth over $1 billion.
If you want to achieve it, these 11 companies can be your inspiration.
AppFlwyer is a software platform that enables mobile app developers, advertisers and ad networks to optimize their user acquisition, virality and revenue.
Details of the startup:
Valuation:
$2.00
B (
January 2020
)
Country:
United States
City:
San Francisco
Started in:
2011
Founders:
Oren Kaniel, Reshef Mann
Industries:
Advertising, Advertising Platforms, Analytics, Business Intelligence, Digital Marketing, Mobile Advertising
Number of employees:
1,000-5,000
Funding Amount:
$293,100,000
Number of funding rounds:
6
Number of investors:
12
Attentive is a mobile messaging platform that provides marketing automation, social media engagement, and ecommerce solutions for innovative organizations.
Details of the startup:
Valuation:
$2.20
B (
September 2020
)
Country:
United States
City:
New York
Started in:
2016
Founders:
Andrew Jones, Brian Long, Ethan Lo
Industries:
Advertising, Marketing, Marketing Automation, Messaging, Mobile, Personalization, SaaS, Software
Number of employees:
500-1,000
Funding Amount:
$863,000,000
Number of funding rounds:
7
Number of investors:
19
BuzzFeed is an internet media company delivering news and entertainment to a global audience.
Details of the startup:
Valuation:
$1.70
B (
August 2015
)
Country:
United States
City:
New York
Started in:
2001
Founders:
Ankit Gupta, John Johnson, Jonah Peretti
Industries:
Advertising, Digital Entertainment, Internet, Journalism, News, Publishing, Social, Social News, Video
Number of employees:
1,000-5,000
Funding Amount:
$496,300,000
Number of funding rounds:
8
Number of investors:
15
InMobi uses search algorithm to allow highly targeted and optimised ranking of mobile advertisements.
Details of the startup:
Valuation:
$1.00
B (
December 2014
)
Country:
India
City:
Bangalore
Started in:
2001
Founders:
Abhay Singhal, Amit Gupta, Mohit Saxena, Naveen Tewari, Piyush Shah
Industries:
Advertising, Advertising Platforms, Digital Media, Marketing, Mobile
Number of employees:
500-1,000
Funding Amount:
$320,600,000
Number of funding rounds:
7
Number of investors:
6
Klaviyo is a powerful email platform that combines automation, marketing-based business intelligence, and lead nurturing to help grow your ecommerce.
Details of the startup:
Valuation:
$4.15
B (
November 2020
)
Country:
United States
City:
Boston
Started in:
2012
Founders:
Andrew Bialecki, Ed Hallen
Industries:
Advertising, E-Commerce, Marketing, Marketing Automation, Software
Number of employees:
500-1,000
Funding Amount:
$678,500,000
Number of funding rounds:
5
Number of investors:
15
MediaMath delivers world-class, global technology and data science solutions that provide an end-to-end advertising platform - from planning to activation - for brands and agencies.
Details of the startup:
Valuation:
$1.00
B (
July 2018
)
Country:
United States
City:
New York
Started in:
2001
Founders:
Erich Wasserman, Greg Williams, Joe Zawadzki, Srinath Gaddam
Industries:
Advertising, Analytics, Digital Media, Internet, Marketing, Software
Number of employees:
500-1,000
Funding Amount:
$607,500,000
Number of funding rounds:
10
Number of investors:
13
Panshi is a digital advertising agency that provides small and mid-sized organizations with affordable online marketing solutions.
Details of the startup:
Valuation:
$1.24
B (
October 2018
)
Country:
China
City:
Hangzhou
Started in:
2004
Founders:
Angel Jin, Dike Hou, Eliane Wu, Harold Zhang, Helen Liu, Hong Wang, Keming Yang, Patrick Chen, Tom Tian, Yue Wu
Industries:
Advertising, Advertising Platforms, Affiliate Marketing
Number of employees:
1,000-5,000
Funding Amount:
$655,181,113
Number of funding rounds:
4
Number of investors:
6
Wemakeprice is an innovative money saving platform that allows consumers to obtain the best deals on products from online shops.
Details of the startup:
Valuation:
$2.34
B (
September 2015
)
Country:
South Korea
City:
Seoul
Started in:
2010
Founders:
Huh Min
Industries:
Advertising, Advertising Platforms, E-Commerce
Number of employees:
250-500
Funding Amount:
₩476,000,000,000
Number of funding rounds:
3
Number of investors:
2
Xinchao Media specializes in building brands by placing ads in high-traffic areas.
Details of the startup:
Valuation:
$2.59
B (
April 2018
)
Country:
China
City:
Beijing
Started in:
2007
Founders:
Jixue Zhang, Shengdong Pang, Yi Shu
Industries:
Advertising, Advertising Platforms, Brand Marketing, Digital Marketing, Information Technology
Number of employees:
500-1,000
Funding Amount:
CN¥5,160,000,000
Number of funding rounds:
4
Number of investors:
4
You & Mr Jones is a strategic content marketing platform for business-to-business (B2B) and business-to-consumer (B2C) brands.
Details of the startup:
Valuation:
$1.30
B (
November 2019
)
Country:
United States
City:
New York
Started in:
2015
Founders:
David Jones, Jean-Marc Antoni
Industries:
Advertising, Brand Marketing, Content Marketing, Marketing
Number of employees:
1,000-5,000
Funding Amount:
$610,000,000
Number of funding rounds:
3
Number of investors:
1
Zeta is a customer engagement technology platform that helps brands communicate with customers via the channels they prefer.
Details of the startup:
Valuation:
$1.30
B (
July 2015
)
Country:
United States
City:
New York
Started in:
2007
Founders:
David A. Steinberg, John Sculley
Industries:
Advertising, Analytics, Information Services, Marketing
Number of employees:
1,000-5,000
Funding Amount:
$602,500,000
Number of funding rounds:
6
Number of investors:
14
