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The global advertising sector includes 21 unicorn startups. The Brandtech Group, Branch, and Liftoff each hold a valuation of $4 billion.
This group is geographically diverse, with firms like Canada's StackAdapt and South Korea's Karrot Market. It also features newer companies like ShopMy, founded in 2020 and already valued at $2 billion.
Below is the full list of 21 Advertising unicorn startups at this time.
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Get the Sheet for $50Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.
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Get the Sheet for $50List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.
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Get the Sheet for $50The Brandtech Group has built a global network of marketing companies focused on using technology and AI to improve how brands connect with customers. They provide a suite of services, from in-housing to creator-led campaigns, by connecting clients with their specialized partner companies.
Branch builds a mobile linking platform to unify user experiences and measure marketing attribution across different channels. Their deep linking infrastructure powers seamless user journeys for many of the world's top mobile brands.
Liftoff builds a performance marketing platform that helps mobile app developers acquire and retain users. They specialize in using machine learning to drive user acquisition and ad monetization for their clients.
StackAdapt builds a multi-channel programmatic advertising platform used by agencies and brands to execute data-driven campaigns. They are known for using machine learning to power campaign optimization and help marketers reach their target audiences across channels like connected TV, video, and native ads.
Karrot Market built a hyperlocal community app for neighbors to buy and sell secondhand goods. Their platform focuses on creating trusted connections through location verification, offering a space for local services and information beyond the marketplace.
ShopMy built a creator commerce platform that connects brands with influencers for partnerships and monetization. They are known for an all-in-one toolset that helps creators manage affiliate links and shoppable content, while brands can scale their influencer marketing programs.
Moloco builds machine learning solutions that power programmatic advertising for mobile-first businesses. Their cloud-based platform helps companies run performance campaigns to acquire new users and monetize their existing audiences.
InMobi provides a mobile advertising platform that helps enterprises reach and engage consumers through AI-driven marketing. They also operate several consumer content platforms, including the lock screen service Glance.
Aleph Group connects advertisers in emerging countries with the world's leading digital platforms, such as Meta, X, and Snap. They act as a crucial link in the global digital ecosystem, enabling local businesses to grow by advertising on platforms that lack a physical presence in their markets.
AppsFlyer builds a marketing measurement and analytics platform that helps brands make better business decisions. They are best known for their mobile attribution and fraud protection technologies, which give marketers a clear view of campaign performance.
The most valuable companies are just one part of the story in advertising tech. Founders from around the world are building new ways for brands to reach people, raising nearly $3.5 billion combined.
While many of these companies are based in the United States, the list also includes startups from China, India, and the United Kingdom. Here is a look at the other advertising startups that have reached the billion-dollar mark.
| Unicorn Startup | Country | Year Founded | Amount Raised | Valuation |
|---|---|---|---|---|
| United States | 2014 | $606.6M | $1.4B | |
| United States | 2018 | $215.6M | $1.2B | |
| United States | 2012 | $382.8M | $1B | |
| United Kingdom | 2011 | $260M | $1B | |
| United States | 2013 | $263.2M | $1B | |
| United States | 2008 | $349.7M | $1B | |
| India | 2008 | $424.2M | $1B | |
| United States | 2015 | $147.6M | $1B | |
| China | 2004 | $655.2M | $1B | |
| China | 2009 | $106M | $1B | |
| United States | 2005 | $60M | $1B |
