The marketing industry is home to 54 unicorn startups, with a few reaching significant valuations. For example, the mobile messaging platform Attentive is valued at $7B.
The list covers a range of specializations, from AI analytics to e-commerce tools. Digital experience analytics platform Contentsquare has raised $1.4B in funding, while Brazil's Nuvemshop is valued at $3.1B for its work with small businesses.
Below is the full list of 54 Marketing unicorn startups at this time.
Top 10 Most Valuable Marketing Unicorns
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Get the Sheet for $50Attentive builds a mobile messaging platform that allows brands to run personalized SMS and email marketing campaigns. Their AI-powered tools help businesses automate customer conversations to drive engagement and sales.
| Valuation | $7B (Joined September 2020) |
| Headquarters | Hoboken, New Jersey, United States |
| Year Founded | 2016 |
| Founders | Andrew Jones, Brian Long, Ethan Lo |
| Funding Amount | $863M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series E |
| Top Investors | Sequoia Capital, Sapphire Ventures, Wellington Management, IVP, Base10 Partners |
Workato has built an enterprise-grade platform for integrating applications and automating workflows. It allows both technical and non-technical teams to connect their business systems and create powerful automations.
| Valuation | $6B (Joined January 2021) |
| Headquarters | Mountain View, California, United States |
| Year Founded | 2013 |
| Founders | Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella |
| Funding Amount | $415M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Insight Partners, Salesforce Ventures, Digital Industry Singapore, Norwest, Battery Ventures |
Vuori creates premium performance apparel inspired by the active California lifestyle. Their clothing is designed to transition from workouts to everyday life, blending fitness with comfort and style.
| Valuation | $6B (Joined October 2021) |
| Headquarters | Encinitas, California, United States |
| Year Founded | 2013 |
| Founders | Joseph Kudla |
| Funding Amount | $1.3B |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Venture Round |
| Top Investors | Stripes, General Atlantic, SoftBank Vision Fund, Norwest |
Contentsquare builds a digital experience analytics platform to help businesses understand how customers behave across their websites and apps. The platform uses AI to reveal the complete customer journey, allowing teams to quickly identify issues and improve online experiences.
| Valuation | $6B (Joined May 2021) |
| Headquarters | Paris, Ile-de-France, France |
| Year Founded | 2012 |
| Founders | Jonathan Cherki |
| Funding Amount | $1.4B |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series F |
| Top Investors | BlackRock, Goldman Sachs, Highland Europe, Bpifrance, BNP Paribas |
Rokt develops e-commerce technology that personalizes the moment immediately following an online purchase. Their platform uses machine learning to present relevant, third-party offers on the transaction confirmation page, creating a new revenue stream for merchants.
| Valuation | $4B (Joined December 2021) |
| Headquarters | New York, New York, United States |
| Year Founded | 2012 |
| Founders | Ben Voltz, Bruce Buchanan, Justin Viles |
| Funding Amount | $822M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Pavilion Capital, Tiger Global Management, Square Peg Capital, Wellington Management, Five V Capital |
The Brandtech Group builds and acquires marketing technology companies to help brands improve their marketing. Their global network of specialized firms uses technology to deliver better, faster, and cheaper results for clients.
| Valuation | $4B (Joined November 2019) |
| Headquarters | New York, New York, United States |
| Year Founded | 2015 |
| Founders | David Jones, Jean-Marc Antoni |
| Funding Amount | $725M |
| Company Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | Nendo Labs, Bansk Group, Fimalac Group, Chrysalis Investments, Mousse Partners |
Branch develops a cross-platform linking and attribution solution that helps brands drive users from channels like web or email directly into their mobile apps. Their technology is recognized for creating seamless mobile experiences and providing marketers with unified measurement data.
| Valuation | $4B (Joined September 2018) |
| Headquarters | Palo Alto, California, United States |
| Year Founded | 2014 |
| Founders | Alex Austin, Dmitri Gaskin, Mada Seghete, Mike Molinet |
| Funding Amount | $667.1M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series F |
| Top Investors | Samsung NEXT, Playground Global, New Enterprise Associates, Founders Fund, Pear VC |
Liftoff runs a mobile growth platform focused on marketing and monetization for app developers. They specialize in performance-based user acquisition and ad-driven revenue generation.
| Valuation | $4B |
| Headquarters | Redwood City, California, United States |
| Year Founded | 2012 |
| Founders | Harry Robertson, Mark Ellis, Phil Crosby |
| Funding Amount | $6.8M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Private Equity |
| Top Investors | Akkadian Ventures, Blackstone Group, Harrison Metal, Core Ventures, General Atlantic |
Nuvemshop provides a comprehensive e-commerce platform for small and medium-sized businesses to create and manage their own online stores. They offer a complete set of tools for merchants to handle everything from website design and product listings to payments and marketing.
| Valuation | $3.1B (Joined August 2021) |
| Headquarters | São Paulo, Sao Paulo, Brazil |
| Year Founded | 2010 |
| Founders | Alejandro Alfonso, Alejandro Vazquez, Jose Abuchaem, Martin Palombo, Santiago Sosa |
| Funding Amount | $628.4M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series E |
| Top Investors | VMG Partners, FJ Labs, Tiger Global Management, Insight Partners, Accel |
StackAdapt builds a multi-channel programmatic advertising platform used by marketers to run data-driven campaigns. They are recognized for helping businesses automate ad buying across native, display, video, and audio channels.
| Valuation | $3B |
| Headquarters | Toronto, Ontario, Canada |
| Year Founded | 2014 |
| Founders | Ildar Shar, Vitaly Pecherskiy, Yang Han |
| Funding Amount | $536.6M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Private Equity |
| Top Investors | Plaza Ventures, Summit Partners, MaRS Investment Accelerator Fund, Teachers’ Venture Growth, Intrepid Growth Partners |
The Remaining 44 Marketing Unicorns
The ten most valuable companies are just a small part of the marketing unicorn scene. Together, the remaining startups have raised billions of dollars to fund their growth.
While many of these businesses are based in the United States, the list also includes companies from Europe and Asia. Here’s a look at the other unicorns shaping the future of marketing.