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The augmented reality sector is expanding beyond entertainment into critical industries like healthcare and manufacturing. Companies are applying AR to solve complex problems in new ways.
For example, Rokid has raised over $643 million to develop its AR glasses. Meanwhile, Proprio is using the technology to improve surgical procedures.
Below is our list of 74 Augmented Reality startups worth keeping an eye on.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →Information about the industries, countries, and cities they generally invest in.
Get the Sheet for $50Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.
Get the Sheet for $50List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the FinTech and Finance industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Labs develops human-enhancement technologies, using AI to power immersive experiences in augmented and virtual reality. Their platform aims to build digital communities and advance the ways people connect and interact online.
Luma AI develops generative AI technology that transforms text prompts into high-quality 3D models. Their platform is used by creators and developers to produce assets for video games, augmented reality, and other immersive experiences.
Emerge is building a multi-sensory communication platform to connect people across distance and time. Their consumer technology uses ultrasound waves to let users feel virtual objects and interactions with their bare hands, effectively adding the sense of touch to the metaverse.
Impel builds a digital engagement platform that uses AI and augmented reality for the automotive retail industry. Their software helps vehicle dealers of all sizes create immersive digital showrooms and personalized customer communication.
Hailo builds advanced AI processors designed to run deep learning applications directly on edge devices. Their specialized chips allow industries like automotive and smart retail to deploy powerful AI capabilities with greater efficiency and privacy.
Squint develops a manufacturing intelligence platform that helps factories streamline complex procedures and improve team execution. The platform uses AI and augmented reality to guide industrial workers, making operations more efficient and consistent.
Mojo Vision develops high-performance micro-LED display technology for the augmented reality industry. Their proprietary full-color quantum-dot technology enables superior performance for next-generation consumer electronics.
Greenlite builds an AI platform to streamline compliance for fintech and banking companies. Its technology assesses business activities by analyzing financial statements and platform data, helping firms meet their regulatory obligations.
Rokid develops augmented reality glasses that integrate advanced AI with voice interaction technology. Their products are designed to provide a natural and intuitive way for people to engage with digital information in their physical surroundings.
Proprio develops a surgical guidance system that uses AI and augmented reality to create a real-time, 3D map of the surgical field. Their Paradigm platform helps surgeons improve accuracy and efficiency during complex procedures.
Our top ten picks offer a glimpse into the field, but they are part of a much larger movement. The startups in this space have collectively raised billions of dollars, with many focused on media and AI applications.
Some are early in their journey, while others are already scaling quickly. Here’s a look at the other companies catching our attention in the augmented reality space.
| Startup | Main Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
| AI | 2015 | $22.8M | Series A | |
| Media | 2008 | $185.2M | Grant | |
| Media | 2016 | $40.8M | Venture Round | |
| Media | 2020 | $48.6M | Venture Round | |
| Media | 2016 | $171.7M | Debt Financing | |
| AI | 2015 | $53.5M | Series C | |
| Media | 2010 | $770M | Series D | |
| AI | 2019 | $6.1M | Undisclosed | |
| AI | 2016 | $15.2M | Series A | |
| Media | 2016 | $1.9M | Series A | |
| Media | 2019 | $23.4M | Series A | |
| Media | 2021 | $290M | Series A | |
| Media | 2016 | $6M | Seed | |
| Media | 2017 | $24.1M | Series B | |
| Media | 2017 | $333.7M | Venture Round | |
| Media | 2019 | £3M | Venture Round | |
| Media | 2017 | $37M | Series A | |
| AI | 2016 | $12M | Venture Round | |
| Media | 2015 | $38.5M | Series C | |
| Media | 2009 | $273.1M | Series D | |
| AI | 2016 | $118M | — | |
| Media | 2022 | €43M | Series A | |
| Media | 2013 | $166.8M | Series D | |
| Media | 2016 | ₹45M | Venture Round | |
| Media | 2021 | €10.4M | Seed | |
| Media | 2017 | €2M | Seed | |
| Media | 2015 | €52.1M | Series B | |
| Media | 2015 | €32.5M | Series B | |
| Media | 2021 | $25k | Grant | |
| Analytics | 2019 | €4.4M | Seed | |
| AI | 2018 | $1.9M | Angel | |
| Manufacturing | 2012 | €12.1M | Series B | |
| AI | 2015 | £9.7M | Angel | |
| Media | 2013 | $72.6M | Series B | |
| Marketing | 2020 | $3.7M | Seed | |
| Design | 2016 | ¥1.3B | Series C | |
| Marketing | 2013 | $46.9M | Venture Round | |
| Media | 2015 | $3.6M | Series A | |
| Media | 2015 | £3.6M | Venture Round | |
| Media | 2017 | $25M | Private Equity | |
| Media | 2012 | $3M | Seed | |
| Media | 2022 | €1.6M | Seed | |
| AgTech | 2019 | £1.8M | Seed | |
| AI | 2019 | €1.5M | Grant | |
| Media | 2018 | €4M | Debt Financing | |
| Manufacturing | 2016 | $2.2M | Seed | |
| AI | 2019 | €952k | Convertible Note | |
| Media | 2014 | €6.9M | Grant | |
| Media | 2021 | SEK11.2M | Seed | |
| AI | 2023 | €200k | Pre-Seed | |
| Media | 2017 | $2.5M | Pre-Seed | |
| Media | 2016 | €300k | Pre-Seed | |
| Media | 1998 | €2M | Seed | |
| Media | 2019 | €1.4M | Seed | |
| Media | 2020 | €100k | Pre-Seed | |
| Media | 2022 | $4M | Seed | |
| Media | 2018 | £315k | Pre-Seed | |
| Media | 2019 | €200k | Seed | |
| Media | 2023 | $1.2M | Pre-Seed | |
| Media | 2015 | €1.1M | Seed | |
| Media | 2019 | $250k | Grant | |
| AI | 2024 | €10k | Grant | |
| Media | 2016 | €10k | Product Crowdfunding | |
| Media | 1989 | — | — |
