The beauty industry is supported by a group of accelerators focused on helping new companies. These programs offer capital and guidance for early-stage brands.
For example, EXPERT DOJO has funded over 300 startups. XRC Ventures has made over 160 investments and has seen 13 exits from its portfolio.
Below is our list of the best 11 Beauty accelerators and incubators.
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Get the Sheet for $50Operating at the intersection of retail tech, consumer goods, and healthtech, XRC Ventures backs pre-seed and seed stage startups with capital and a dedicated accelerator program. They focus on building the next generation of the consumer ecosystem by supporting founders who are disrupting everything from e-commerce and supply chains to beauty and wellness.
| Headquarters | New York, New York, United States |
| Year Founded | 2015 |
| Founders | Pano Anthos |
| Investment Amount | $100K-$300K (accelerator) |
| Nº of Investments | 168 |
| Nº of Exits | 13 |
| Program Type | Online |
| Duration (Weeks) | 14 |
EXPERT DOJO champions early-stage startups from diverse sectors, providing them with the investment and resources needed to scale globally. Through its intensive online program, the accelerator connects founders with a network of experts to help them achieve product-market fit and secure follow-on funding.
| Headquarters | Santa Monica, California, United States |
| Year Founded | 2014 |
| Founders | Brian Mac Mahon |
| Nº of Investments | 308 |
| Nº of Exits | 4 |
| Program Type | Online |
| Duration (Weeks) | 13 |
Sputnik ATX operates as a venture capital fund and accelerator program, specifically backing early-stage startups led by so-called "maker-founders." Through a combination of capital and intense, hands-on training, they work to transform nascent ideas into fundable and scalable companies.
| Headquarters | Austin, Texas, United States |
| Year Founded | 2017 |
| Founders | Joe Merrill, Oksana Mindyuk Malysheva |
| Nº of Investments | 121 |
| Nº of Exits | 2 |
| Program Type | On-Site |
| Duration (Weeks) | 13 |
Startupbootcamp Smart City & IoT Amsterdam runs a specialized program to accelerate startups focused on creating solutions for smart cities and the Internet of Things. The program provides founders with investment and a network of resources to build and scale technologies for industries ranging from energy and water to healthcare.
| Headquarters | Amsterdam, Noord-Holland, The Netherlands |
| Year Founded | 2015 |
| Founders | Patrick Zeeuw, Ruud Hendriks, Marc Wesselink |
| Nº of Investments | 34 |
| Nº of Exits | 2 |
SuperOrdinary functions as a global growth partner and brand accelerator for some of the world's most exciting consumer brands, primarily in the beauty space. They provide a pathway for sustainable global expansion into complex markets, having helped scale iconic names like Drunk Elephant, The Ordinary, and Supergoop!.
| Headquarters | Los Angeles, California, United States |
| Year Founded | 2017 |
| Founders | Julian Reis |
| Nº of Investments | 4 |
| Nº of Exits | 1 |
Waldencast helps build the next generation of beauty and wellness companies through its unique model as both an investment fund and holding company. They provide founders with the capital and strategic partnership needed to grow their brands in a competitive market.
| Headquarters | New York, New York, United States |
| Year Founded | 2018 |
| Founders | Michel Brousset, Hind Sebti, Simon Sarazin |
| Nº of Investments | 10 |
| Nº of Exits | 1 |
The Center operates as a launchpad for emerging beauty and wellness brands, providing the resources to develop and scale their enterprises. Their specialized incubator program offers founders targeted support to navigate the competitive cosmetics and wellness markets.
| Headquarters | West Hollywood, California, United States |
| Year Founded | 2019 |
| Founders | — |
| Nº of Investments | 1 |
| Nº of Exits | — |
This global incubator and accelerator cultivates the next generation of beauty brands by partnering with visionary artists and creators. They are the force behind a portfolio of disruptive companies, including the widely recognized Morphe and Jaclyn Cosmetics.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2020 |
| Founders | — |
| Nº of Investments | — |
| Nº of Exits | — |
Mana Up champions Hawaiʻi-based entrepreneurs through a 12-week accelerator program designed for consumer product companies. They help these local brands scale for global markets, aiming to build the next generation of successful entrepreneurs from Hawaiʻi.
| Headquarters | Honolulu, Hawaii, United States |
| Year Founded | 2017 |
| Founders | Brittany Heyd, Meli James |
| Nº of Investments | 71 |
| Nº of Exits | — |
| Program Type | On-Site |
| Duration (Weeks) | 12 |
Run by Indonesia's super app Gojek, this accelerator program helps early-stage local startups scale through intensive mentorship and a growth-focused curriculum. Participants with a live product gain a unique opportunity to collaborate with and integrate into Gojek's vast ecosystem.
| Headquarters | Jakarta, Jakarta Raya, Indonesia |
| Year Founded | 2010 |
| Founders | — |
| Nº of Investments | 10 |
| Nº of Exits | — |
1 Additional Beauty Accelerator Worth Applying To
The programs we've highlighted are excellent, but they aren't the only ones helping beauty founders get started. Many other groups are funding new ideas and helping them grow.
This support for beauty startups is global, with programs from places like India backing dozens of new companies. Here’s a look at another accelerator worth considering in the beauty space.