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4 Failed Startups Founded in Denmark

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Countless startups are being launched every day in Denmark.

Many fail because they did not learn from the success of other companies who've managed to rise above.

We just published this list of 4 failed startups from Denmark with analyses on why they shut down, and interviews with their founders.


4 Failed Startups Founded in Denmark

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Admazely

Admazely

Admazely offered retargeting tools for businesses. They shut down in 2013 when they ran short on financing and didn't figure out how to secure more cash.

Details of the startup:

  • Founders:

    David Björklund, Peter Vilsholm Therkildsen, Sylwia Erhardt-Bednarska, Søren Holbech Nielsen

  • Country:

    Denmark

  • Industry:

    Marketing

  • Started in:

    2011

  • Closed in:

    2013

  • Nº of employees:

    1-10

  • Funding Amount:

    < $1M

  • Specific cause of failure:

    Lack of Funds

You can read more about their failure here.

Sharingear

Sharingear

Sharinger was a marketplace for musicians to rent their instruments. They focused on a market that was too small and the business model was unsustainable.

Details of the startup:

  • Founders:

    Mircea Gabriel Eftemie

  • Country:

    Denmark

  • Industry:

    Music

  • Started in:

    2014

  • Closed in:

    2015

  • Nº of employees:

    1-10

  • Funding Amount:

    < $1M

  • Specific cause of failure:

    Multiple Reasons

You can read more about their failure here.

Shipbeat

Shipbeat

Shipbeat was an API to help e-commerces. When Shipbeat expanded its logistic services in other market areas, they had some big difficulties and shut down.

Details of the startup:

  • Founders:

    Joachim Rørbøl, Kenneth Svenningse

  • Country:

    Denmark

  • Industry:

    e-Commerce

  • Started in:

    2014

  • Closed in:

    2016

  • Nº of employees:

    10-50

  • Funding Amount:

    $1M-$10M

  • Specific cause of failure:

    Multiple Reasons

You can read more about their failure here.

Habitual

Habitual

Holger Sindbaek is the founder of Habitual, a habit-tracking app that was initially created since Holger could not find an app that could suit his habit-tracking needs after reading Atomic Habits book. With other successful apps under his belt like a Solitaire card game played by 3M people per month, it seems like he has the knack of making startups fly. So what went wrong with Habitual? Discover it in this interview.

Details of the startup:

  • Founder:

    Holger Sindbaek

  • Country:

    Denmark

  • Industry:

    Productivity

  • Started in:

    2019

  • Closed in:

    2021

  • Funding Amount:

    $0

  • Specific cause of failure:

    Bad Marketing

You can read more about their failure here.

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