Top 16 Pet Startups in 2023

1) Tractive

Tractive is a company that creates GPS tracking gadgets for dogs and cats.

Details of the startup:

• Country: Austria
• State: Oberosterreich
• City: Pasching
• Started in: 2012
• Founders: Michael Hurnaus, Michael Lettner, Michael Tschernuth
• Number of employees: 51-100
• Funding: $37,687,997
• Funding rounds: 5
• Number of investors: 5 (Guidepost Growth Equity, Monkfish Equity, Harold Primat, Johann "Hansi" Hansmann, Attila Balogh)

You can find their website here.

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2) LAIKA

LAIKA is a pet-related e-commerce portal with a wide range of products and services.

Details of the startup:

• Country: Colombia
• State: Distrito Especial
• City: Bogotá
• Started in: 2017
• Founders: Camilo Sanchez, Manuela Sanchez Villamarin
• Number of employees: 11-50
• Funding: $17,000,000
• Funding rounds: 5
• Number of investors: 11 (Y Combinator, Soma Capital, Pioneer Fund, JAM Fund, Streamlined Ventures)

You can find their website here.

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3) Firstvet

FirstVet is a digital veterinary company that connects pet owners with qualified physicians for on-demand video consultations.

Details of the startup:

• Country: Sweden
• State: Stockholms Lan
• City: Stockholm
• Started in: 2016
• Founders: David Prien, Joakim Widigs, Lars-Martin Norviit
• Number of employees: 51-100
• Funding: € 53,100,000
• Funding rounds: 3
• Number of investors: 4 (Creandum, OMERS Ventures, Cathay Innovation, Mubadala Capital | Ventures Europe)

You can find their website here.

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4) PetLove

PetLove is an online company that sells a variety of pet supplies.

Details of the startup:

• Country: Brazil
• State: Sao Paulo
• City: Sao Paulo
• Started in: 1999
• Founders: Marcio Waldman
• Number of employees: 251-500
• Funding: $75,797,852
• Funding rounds: 4
• Number of investors: 5 (Tiger Global Management, Monashees, L Catterton, Kaszek, SOFTBANK Latin America Ventures)

You can find their website here.

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5) Open Farm

Open Farm is a pet food company that specializes on manufacturing high-quality, healthy pet food and treats.

Details of the startup:

• Country: Canada
• State: Ontario
• City: Toronto
• Started in: 2014
• Founders: Derek Beigleman, Isaac Langleben, Jacqueline Prehogan
• Number of employees: 11-50
• Funding: $65,000,000
• Funding rounds: 1
• Number of investors: 2 (General Atlantic, Encore Consumer Capital)

You can find their website here.

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6) Mad Paws

When you are unable to care for your pet, Mad Paws can assist you in finding trustworthy pet minders.

Details of the startup:

• Country: Australia
• State: New South Wales
• City: Sydney
• Started in: 2014
• Founders: Alexis Soulopoulos, Bjorn Behrendt, Jan Pacas, Justus Hammer, Rolf Weber
• Number of employees: 11-50
• Funding: $6,100,000
• Funding rounds: 2
• Number of investors: 9 (Qantas, Equity Venture Partners, Macdoch Ventures, Tim Fung, Microequities)

You can find their website here.

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7) Edgard & Cooper

Fresh pet food options with natural and nutritional ingredients are available from Edgard & Cooper.

Details of the startup:

• Country: Belgium
• State: West-Vlaanderen
• City: Kortrijk
• Started in: 2014
• Founders: Jürgen Degrande, Koen Bostoen, Louis Chalabi
• Number of employees: 51-100
• Funding: € 22,000,000
• Funding rounds: 1
• Number of investors: 2 (The Craftory, DLF Venture)

You can find their website here.

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8) Barkibu

Barkibu provides an AI platform for anticipating consumer behavior in retail and preventing pet ailments.

Details of the startup:

• Country: Spain
• State: Galicia
• City: A Coruña
• Started in: 2015
• Founders: Enrique Torres Redondo, Pablo Pazos Rey, Patricia Mendez Seoane
• Number of employees: 11-50
• Funding: $7,624,258
• Funding rounds: 8
• Number of investors: 10 (Kima Ventures, Alma Mundi Ventures, Centre for the Development of Industrial Technology (CDTI), R/GA Ventures, TheVentureCity Fund)

You can find their website here.

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9) DogHero

DogHero helps dog owners locate a walk and provides pet-hosting services.

Details of the startup:

• Country: Brazil
• State: Sao Paulo
• City: Sao Paulo
• Started in: 2014
• Founders: Eduardo Baer, Fernando Gadotti
• Number of employees: 101-250
• Funding: $12,550,000
• Funding rounds: 5
• Number of investors: 8 (Rover, Monashees, Global Founders Capital, Kaszek, Google Launchpad Accelerator)

You can find their website here.

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10) Kippy

Kippy is the first IoT device that tracks and monitors your four-legged friend's physical activities in real time.

Details of the startup:

• Country: Italy
• State: Lombardia
• City: Milano
• Started in: 2013
• Founders: Simone Sangiorgi
• Number of employees: 11-50
• Funding: $4,616,325
• Funding rounds: 5
• Number of investors: 5 (Fabio Mondini de Focatiis, iStarter, Lumen Ventures, Moffu Labs, Stefano Miccinelli)

You can find their website here.

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11) Petbuddy Group

Petbuddy Group (PBG) is a direct-to-consumer (D2C) pet care company with a mission to help pets, pet parents, and the environment.

Details of the startup:

• Country: Sweden
• State: Stockholms Lan
• City: Stockholm
• Started in: 2018
• Founders: Alex Baumann, Alex Retzlik, Erik Wide Gustafsson
• Number of employees: 11-50
• Funding: $2,294,193
• Funding rounds: 3
• Number of investors: 4 (Luminar Ventures, Insta Ventures, Richard Setterwall, Johan Kleberg)

You can find their website here.

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12) Gambol Pet Group

Gambol Pet Group is a pet food/treats company with national-level quality and safety.

Details of the startup:

• Country: China
• State: Shandong
• City: Liaocheng
• Started in: 2006
• Number of employees: 1001-5000
• Funding: $70,485,078
• Funding rounds: 2
• Number of investors: 4 (Legend Capital, Kohlberg Kravis Roberts, Industrial and Commercial Bank of China, Legend Holdings)

You can find their website here.

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13) Crazy Dog

Crazy Dog is a company that sells pet goods online.

Details of the startup:

• Country: China
• State: Jiangsu
• City: Xuzhou
• Started in: 2014
• Number of employees: 1001-5000
• Funding: $143,414,605
• Funding rounds: 2
• Number of investors: 4 (Ares Management, Fosun International, Tiantu Capital, Guangdian Capital)

You can find their website here.

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14) Rover

Rover is an online pet-sitting and dog-walking marketplace that connects pet parents with sitters and walkers.

Details of the startup:

• Country: United States
• State: Washington
• City: Seattle
• Started in: 2011
• Founders: Aaron Easterly, Greg Gottesman, Philip Kimmey
• Number of employees: 5001-10000
• Funding: $310,900,000
• Funding rounds: 11
• Number of investors: 18 (First Round Capital, Menlo Ventures, Spark Capital, Petco, TCV)

You can find their website here.

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15) Embark

Embark provides dog DNA testing to eliminate diseases in dogs that are preventable.

Details of the startup:

• Country: United States
• State: Massachusetts
• City: Boston
• Started in: 2015
• Founders: Adam Boyko, Matt Salzberg, Ryan Boyko, Spencer Wells
• Number of employees: 101-250
• Funding: $19,300,000
• Funding rounds: 4
• Number of investors: 11 (FJ Labs, SV Angel, Slow Ventures, Founder Collective, F-Prime Capital)

You can find their website here.

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16) Fi

Fi is a company that makes next-generation smart dog collars.

Details of the startup:

• Country: United States
• State: New York
• City: New York
• Started in: 2017
• Founders: Jonathan Bensamoun, Loren Kirkby
• Number of employees: 11-50
• Funding: $40,000,000
• Funding rounds: 3
• Number of investors: 11 (Bolt, Gokul Rajaram, Lerer Hippeau, RRE Ventures, Freestyle Capital)

You can find their website here.

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