The consumer goods industry is broad, covering everything from fashion and beauty to pet wellness and travel products. This diversity is reflected in its startups, from Indian e-commerce company Myntra with $775.3M in funding to US-based dog wellness brand Jinx.
Many companies are finding success with direct-to-consumer models, including beauty brand Glossier and travel goods company Away. The list also includes newer companies in growing areas like biotech beauty company Debut and wellness beverage brand Gorgie.
Below is our list of 100 Consumer Goods startups worth keeping an eye on.
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Get the Sheet for $50Curated For You builds a customer intelligence platform that helps e-commerce businesses analyze shopper data. Their technology allows online stores to gain a deeper understanding of their audience and personalize the customer experience.
| Headquarters | Houston, Texas, United States |
| Year Founded | 2022 |
| Founders | Katherine Aucoin, Mary Brendza |
| Funding Amount | $14.2M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Seed |
| Top Investors | Techstars, AIX Ventures, Stage 2 Capital, Florida Funders, Mudita Venture Partners |
Myntra operates a major e-commerce destination for fashion, lifestyle, and beauty products. Their platform brings together a vast collection of clothing, footwear, and personal care items from hundreds of brands.
| Headquarters | Bengaluru, Karnataka, India |
| Year Founded | 2007 |
| Founders | Ashutosh Lawania, Mukesh Bansal, Sankar Bora, Vineet Saxena |
| Funding Amount | $775.3M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Undisclosed |
| Top Investors | Accel, New Enterprise Associates, Tiger Global Management, Flipkart, Kalaari Capital |
Debut develops and manufactures high-performance active ingredients for the beauty industry using advanced biotechnology. The company specializes in creating rare and novel molecules that are otherwise inaccessible through traditional methods.
| Headquarters | San Diego, California, United States |
| Year Founded | 2019 |
| Founders | Joshua Britton |
| Funding Amount | $86.2M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Venture Round |
| Top Investors | Material Impact, Sandbox Industries, Better Ventures, Cantos, KdT Ventures |
Jinx develops modern, nutritious food and treats centered on dog wellness. Their recipes are formulated by animal nutritionists and veterinarians to provide dogs with balanced, high-quality meals.
| Headquarters | Los Angeles, California, United States |
| Year Founded | 2019 |
| Founders | Michael Kim, Sameer Mehta, Terri Rockovich |
| Funding Amount | $51.5M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series B |
| Top Investors | Initialized Capital, Brand Foundry Ventures, Sinai Capital Partners, Era Ventures, AF Ventures |
Carro builds a dropshipping marketplace that connects retailers looking to grow their catalog with DTC suppliers seeking new sales channels. Their platform helps stores increase average order value without holding inventory and gives brands a simple way to find new customers.
| Headquarters | Irvine, California, United States |
| Year Founded | 2015 |
| Founders | David Perry, Jason Goldberg |
| Funding Amount | $50M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series B |
| Top Investors | Alumni Ventures, Corazon Capital, Kli Capital, PayPal Ventures, Evolution Ventures |
SpinSci Technologies provides a patient and consumer engagement platform that integrates with contact centers. Their collaborative solutions help drive better customer experiences, particularly within the healthcare and banking industries.
| Headquarters | Dallas, Texas, United States |
| Year Founded | 2005 |
| Founders | Rajit Kumar |
| Funding Amount | $53M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Private Equity |
| Top Investors | Aldrich Capital Partners |
Away creates thoughtfully designed luggage and travel essentials for the modern traveler. The brand is best known for its durable, minimalist suitcases with features designed to make travel more seamless.
| Headquarters | New York, New York, United States |
| Year Founded | 2015 |
| Founders | Jen Rubio, Steph Korey Goodwin |
| Funding Amount | $181M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | Accel, Wellington Management, Forerunner, Battery Ventures, BAM Ventures |
Glossier develops a popular line of skincare and makeup products, like its Boy Brow and Cloud Paint, built on a minimalist aesthetic. The brand grew into a direct-to-consumer powerhouse by focusing on community feedback and a content-first approach.
| Headquarters | New York, New York, United States |
| Year Founded | 2010 |
| Founders | Emily Weiss |
| Funding Amount | $266.4M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Sequoia Capital, Forerunner, Index Ventures, IVP, BoxGroup |
Ritual sells a line of multivitamins and supplements built on a philosophy of ingredient transparency and scientific backing. Their direct-to-consumer subscription service delivers clean, traceable formulations tailored to various life stages.
| Headquarters | Culver City, California, United States |
| Year Founded | 2015 |
| Founders | Katerina Markov Schneider |
| Funding Amount | $40.5M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series B |
| Top Investors | Norwest Venture Partners, Forerunner, New Enterprise Associates, Founders Fund, Upfront Ventures |
Gorgie develops wellness beverages, specializing in a line of clean, sugar-free energy drinks. Their products are designed to support focus and vitality, offering a healthier alternative for an energy boost.
| Headquarters | Boca Raton, Florida, United States |
| Year Founded | 2023 |
| Founders | Michelle Cordeiro Grant |
| Funding Amount | $31M |
| Startup Size | Founding Team (1-10) |
| Last Funding Status | Series A |
| Top Investors | Coefficient Capital, Notable Capital, Jason Cohen, Yossi Nasser, Jason Cohen |
90 Additional Consumer Goods Startups Worth Following
Our top 10 picks offer a glimpse into the consumer goods space, but the full picture is much bigger. Companies in retail, food, and fashion have together raised tens of billions of dollars to get their products into customers' hands. Some are brand new, while others are established names finding fresh energy. Below are the other 90 companies to watch as they continue to grow.
