This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Alloy Card effectively frames the problem by focusing on the emotional frustration of financial management, highlighting that 47% of people feel a lack of control. They translate this feeling into tangible pain points like overspending and time-consuming tasks, making the issue immediately relatable. This strategy successfully establishes a large, emotionally-charged market need without relying on complex jargon.
Our Tip: Ground your problem slide in a relatable human emotion or a quantifiable pain point to make the market opportunity feel both large and urgent.
The solution is presented as a direct answer to the stated pain points, with features like temporary virtual cards tackling subscription traps and automated refund tracking saving users time. Alloy Card’s value proposition of user empowerment is clearly communicated through its "Your card. Your rules" ethos. This tight problem-solution fit demonstrates a deep understanding of the user's needs.
Our Tip: Clearly connect each feature of your solution back to a specific pain point you introduced on the problem slide to demonstrate a perfect fit.
Alloy Card builds immense credibility by highlighting a team with a powerful combination of deep industry expertise and proven entrepreneurial success. Mentioning a CTO from Credit Suisse immediately validates their technical and financial capabilities. Highlighting a founder with a significant prior exit is one of the strongest signals an early-stage company can send to investors, directly addressing execution risk.
Our Tip: Showcase team members whose specific past experiences directly de-risk the two biggest questions for your startup: "Can you build it?" and "Can you sell it?".
The deck uses a waitlist of over 8,000 users as its primary traction metric, which is a powerful form of pre-launch validation. This number serves as tangible proof that the problem they identified is real and their proposed solution is compelling enough to generate significant interest. For investors, this early demand de-risks the market and go-to-market assumptions.
Our Tip: Use a growing waitlist or early user sign-ups as concrete evidence of market demand to prove people want your product before you have spent heavily on marketing.
Alloy Card’s deck is a masterclass in proactively addressing investor skepticism with concrete evidence. They use a founder's prior exit to de-risk execution, a top-tier CTO to de-risk the technical build, and a large waitlist to de-risk market demand. Identify the top three risks in your business and dedicate a slide to providing tangible proof that you have each one under control.
Instead of just presenting data, Alloy Card tells a simple, compelling story: financial frustration is common, and their product is the empowering solution. This narrative is reinforced by a clear tagline ("Your card. Your rules.") and a problem slide grounded in emotion, making the entire pitch more memorable and persuasive. Distill your value proposition into a single-sentence story and ensure every slide contributes to that core narrative.
