This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Squadle clearly defines the problem by targeting inefficiencies in manual checklists, compliance challenges, and the difficulty of tracking data across locations. This approach works because it frames the problem not as a minor inconvenience but as a significant operational and regulatory risk for multi-unit businesses. By focusing on tangible pain points like manual record-keeping, they make the problem relatable and urgent for their target audience of retail operators.
Our Tip: Ground your problem slide in concrete, operational pain points that cost your target customer time, money, or create significant risk.
The pitch presents a three-part solution—digital checklists, IoT sensors, and big data analytics—which directly maps to the previously stated problems. Squadle’s value proposition is strong because it emphasizes a comprehensive, integrated system rather than a single-point product, positioning them as a complete operational platform. Notice their differentiation comes from this integration and a specific focus on the multi-unit retail industry, which signals deep market understanding to investors.
Our Tip: Clearly demonstrate how each component of your solution directly solves a specific pain point you have already established.
Squadle validates its market by citing a massive "$4.5 trillion multi-unit industry," immediately capturing investor attention with the scale of the opportunity. While a top-down market size like this can seem broad, they pair it with bottom-up validation through their traction, making the large number more believable. This strategy is effective because it answers two key investor questions at once: is the market big enough, and is there real demand within that market?
Our Tip: Combine a large, top-down market size to show potential with specific, bottom-up validation to prove you can actually capture a piece of it.
The deck showcases traction with specific metrics: "80 paid pilot locations" and partnerships with "8 of the top 50 brands." This data serves as powerful social proof, demonstrating not just user interest but a willingness to pay and validation from established industry leaders. For investors, this de-risks the investment by proving product-market fit and a viable path for customer acquisition through established brand relationships.
Our Tip: Prioritize traction metrics that show commercial validation, such as paid pilots or partnerships with recognized brands, over vanity metrics like sign-ups.
Squadle’s pitch deck tells a cohesive story where each slide logically builds upon the previous one, creating a powerful narrative arc. The problem directly informs the solution, which is then justified by the market size and validated by traction. Structure your deck to connect these key elements, guiding investors through a clear and convincing argument from problem to proof.
The deck masterfully uses concrete data to make its ambitious claims credible and reduce investor uncertainty. Instead of vague assertions, they deploy precise metrics like "80 paid pilot locations" and a narrow industry focus to prove their case. Replace broad statements in your deck with specific, verifiable data points and a well-defined target market to build investor confidence.
