This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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Blueboard immediately establishes a massive market by stating companies spend $46 billion on non-cash rewards. They then pivot to the core pain point: these traditional rewards fail to motivate Millennials, who prioritize experiences. This approach effectively frames the problem not as a niche issue but as a massive, misallocated budget within a changing workforce.
Our Tip: Frame the problem with a large, verifiable market statistic to establish scale, then immediately connect it to a specific, unmet customer need to create urgency.
The deck presents a simple, elegant solution: a platform for sending curated experiences with a single click. Their value proposition is being the "go-to brand for memorable experiences," which directly addresses the previously stated problem of uninspiring rewards. This positions them not just as a software tool but as a premium, modern employee recognition partner.
Our Tip: Clearly articulate your solution as the direct answer to the problem you presented and define your value proposition in a way that differentiates you from the status quo.
Blueboard validates its market opportunity by reusing the powerful $46 billion figure for non-cash rewards. This number serves as their Total Addressable Market (TAM), showing investors the scale of the existing spend they aim to capture. They define their target as companies with a significant Millennial workforce, creating a clear and focused initial customer profile.
Our Tip: Validate your market with a top-down number representing existing spend and then define a specific, reachable bottom-up segment to show a focused go-to-market plan.
The deck's most powerful slide likely showcases their $2.0 million in annual recurring revenue (ARR) for 2017. This single metric provides undeniable proof of product-market fit and a functioning business model. It moves the conversation from a theoretical idea to a proven, revenue-generating business.
Our Tip: Lead with your single most impressive traction metric, like ARR or user growth, to immediately establish credibility and prove your business model is viable.
Blueboard's deck tells a single, powerful story from problem to proof. They use the same $46 billion figure to frame both the problem and the market, creating a seamless narrative investors can easily follow. Connect every slide in your deck to a central theme to build a compelling and logical investment case.
While a great story is important, Blueboard's $2.0 million ARR slide is the ultimate proof point that validates their entire pitch. This single metric demonstrates product-market fit and a viable business model more effectively than any forecast could. Prioritize getting one undeniable traction metric on your slide to immediately de-risk the investment for VCs.
