This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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Bind effectively frames the problem by focusing on the universal frustrations of traditional health insurance: complexity and unexpected costs. They articulate the pain points of deductibles and co-insurance, which immediately resonates with anyone who has navigated a health plan. This approach makes the problem feel both significant and personal, setting a strong foundation for their solution.
Our Tip: Frame the problem around a relatable, emotional pain point before introducing market data to make investors feel the urgency.
The deck presents a clear and compelling solution by highlighting features like smart copays and the elimination of deductibles. Bind's value proposition is its radical simplicity and customization, directly addressing the pain points previously established. They successfully demonstrate a strong problem-solution fit by showing how users can design their own plans via a user-friendly app.
Our Tip: Clearly connect each feature of your solution back to a specific pain point you established on the problem slide.
Bind's business model is presented with impressive clarity, outlining revenue streams from copays and employer contributions. The deck smartly includes a key benefit for employers: a projected 10%-15% cost savings on health care. This dual-sided value proposition for both employees and employers makes the model highly attractive and scalable.
Our Tip: Quantify the value proposition for each stakeholder in your business model, especially the one paying the bills.
The traction slide provides powerful validation by focusing on user engagement metrics instead of vanity numbers. Highlighting that 54% of users activate within three months and 83% of active clients use the app demonstrates strong product-market fit. These specific usage rates serve as compelling social proof that the solution is not just purchased but actively valued.
Our Tip: Showcase engagement and retention metrics over simple user counts to prove your product delivers real, sustained value.
Bind's deck tells a powerful story because every slide logically builds on the last, leaving no room for doubt. They connect the user's pain directly to their solution, then connect that solution to a clear business model and validate it all with engagement data. To apply this, audit your deck's flow to ensure each slide answers a question raised by the previous one, creating an undeniable narrative arc.
Notice how Bind never just lists a feature; they immediately translate it into quantifiable value for a specific stakeholder. The "smart copay" feature isn't just a cool idea—it's the engine that drives 10-15% savings for employers and an 83% engagement rate from active users. When building your deck, challenge yourself to attach a specific, compelling metric to every feature you present to prove its worth.
