This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Crunchbase effectively frames the problem by identifying specific, relatable pain points like “opaque, unstructured, unreliable” data, which immediately resonates with anyone in sales or business development. They avoid generic statements and instead focus on the tangible consequences of bad data, such as inefficient prospecting and stale databases. This approach validates the market need by articulating a clear, expensive problem that their target audience faces daily.
Our Tip: Frame the problem around the tangible, costly consequences your customers experience, not just the features your competitors lack.
The solution is presented as a direct and logical answer to the previously stated problems, creating a strong narrative flow. They highlight their unique value proposition by emphasizing the “community network and partnerships” and “automatic routines” that ensure data quality and freshness. This positions Crunchbase not just as another database but as an intelligent, living data platform.
Our Tip: Clearly connect your solution's core features directly back to the specific pain points you introduced to demonstrate a perfect problem-solution fit.
Crunchbase presents a smart, self-reinforcing go-to-market strategy that leverages its core product as a marketing engine. By focusing on SEO, data syndication, and community engagement, they create a flywheel effect where product usage directly drives user acquisition. This demonstrates a scalable and capital-efficient growth model that investors find highly attractive.
Our Tip: Build a go-to-market strategy that creates a flywheel where your product's use naturally generates new leads and users.
The team slide is a powerful display of credibility, showcasing a leadership roster with deep, relevant experience from industry giants like Salesforce, Google, and Dropbox. Each executive's background directly maps to their role at Crunchbase, signaling to investors that the team has the specific expertise needed to execute the vision. This preemptively de-risks the investment by proving the company is led by a team that has successfully scaled products and businesses before.
Our Tip: For each team member, highlight one key accomplishment from a well-known company that directly proves their ability to succeed in their current role.
The Crunchbase deck tells a powerful story where each slide logically builds on the last, from the problem to the team. This creates a seamless narrative that makes the business case feel both compelling and inevitable. Structure your deck to ensure each section directly answers a question raised by the previous one, guiding investors through a clear and convincing journey.
Crunchbase systematically builds investor confidence by using every slide to proactively address and neutralize potential risks. They prove the market need with tangible pain points and showcase a team with directly relevant, high-profile experience. On each slide, identify the biggest potential investor doubt and provide concrete evidence to build credibility and make your venture feel like a safer bet.
