This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Cubie effectively frames the problem by highlighting the limitations of text-only communication, which immediately resonates with a broad user base. They identify a clear pain point: the desire for more engaging and expressive messaging beyond what traditional apps offer. This approach successfully establishes a relatable need before introducing their solution, making the subsequent slides more impactful.
Our Tip: Frame the problem around a universal human emotion or behavior to make the investor feel the pain point personally.
The deck presents a clear solution by showcasing tangible features like doodles, stickers, and images that directly address the stated problem. Their value proposition, “Messaging Beyond Chat,” is concise and effectively communicates their differentiation from standard messaging apps. This positions Cubie not just as another chat tool but as a platform for creative expression.
Our Tip: Clearly connect each feature of your solution back to the specific pain points you identified earlier in the deck.
Cubie provides compelling traction with hard numbers that investors look for, such as 5 million organic downloads and 800 million messages processed monthly. Highlighting that 30% of messages are non-text serves as powerful validation for their core thesis that users want more expressive communication. Securing $1.1 million in seed funding further de-risks the investment by providing strong social proof from other investors.
Our Tip: Showcase not just top-line growth metrics but also engagement data that proves users love your core, unique features.
The team slide builds credibility by naming the co-founders, Yenwen Feng and Cjin Cheng, and notable advisors like Andrew Chen. This signals to investors that the company is led by a capable team with access to experienced industry experts. Including well-known advisors is a strategic move to borrow credibility and signal strong network connections, which is critical at the seed stage.
Our Tip: When presenting your team, emphasize specific past accomplishments or expertise that directly relate to the challenges your startup will face.
Cubie’s deck succeeds by weaving a single, compelling narrative from start to finish. They establish a relatable problem, present a direct solution, and then use traction data to prove their story is true. Apply this by ensuring every slide in your deck reinforces one central thesis about the market and your unique place in it.
The deck’s most powerful moment is using the “30% non-text messages” metric to validate its core assumption that users want richer communication. This transforms their value proposition from a mere claim into a proven user behavior. Go beyond top-line growth and find the one key metric that proves your unique insight about the market is correct.
