This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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OrderCircle effectively frames the problem by focusing on the tangible inefficiencies of the B2B wholesale market, such as outdated sales methods and costly middlemen. They clearly articulate the pain points of complexity and high operational costs, which immediately resonates with investors familiar with the space. This approach successfully establishes a clear, quantifiable business need without relying on jargon.
Our Tip: Frame the problem around specific, relatable pain points with clear financial or operational consequences to make the investor feel the urgency.
The deck presents a straightforward solution: a digital platform that directly connects brands and retailers to streamline ordering and payments. Their value proposition is centered on improving efficiency and reducing costs, a compelling and easily understood benefit. By focusing on a specific niche often overlooked by general e-commerce solutions, they establish clear differentiation.
Our Tip: Clearly articulate your solution as the direct answer to the problem you just presented, emphasizing the core value proposition in terms of cost, time, or efficiency gains.
OrderCircle anchors its market opportunity with a powerful statistic, citing the B2B market at $900 billion in 2016. This large number immediately signals a significant opportunity, which is exactly what investors want to see. While the data is slightly dated, its scale effectively communicates the potential for massive returns and validates the decision to target this sector.
Our Tip: Validate your market size with a credible, top-down number to quickly establish the scale of the opportunity, then follow up with a bottom-up analysis to prove your addressable segment.
The traction slide is powerful because it uses concrete metrics like $12,000 in MRR and 18,000 engaged retailers to prove product-market fit. Showing month-over-month MRR growth demonstrates momentum, which is one of the most convincing forms of validation for investors. These numbers transform the business from a mere idea into a tangible, growing operation.
Our Tip: Showcase your traction using a few key, easy-to-understand metrics like MRR, user growth, or engagement to provide concrete proof that your business is working.
OrderCircle’s deck succeeds because it tells a simple story: a huge, inefficient market has a clear problem, and their platform is the direct solution. They avoid jargon and complexity, making the investment thesis incredibly easy for an investor to grasp in seconds. To apply this, ruthlessly cut anything that complicates your core narrative and focus on a straight line from problem to solution.
The deck systematically de-risks the investment by backing up every major claim with a hard number. They use a $900B market size to prove the opportunity is massive and $12,000 in MRR to prove the business is viable. Build your deck around concrete proof points that validate your market, product, and momentum, leaving no room for doubt.
