This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
Gestoos effectively identifies a clear market gap where traditional digital signage fails, making the problem feel both significant and urgent. They articulate specific pain points like the lack of interactivity and difficulty in capturing attention, which makes the problem tangible for investors. This strategy successfully frames their solution as a necessary innovation rather than a simple improvement.
Our Tip: Frame the problem not just as a market gap but as a source of tangible pain for a specific customer, making the need for your solution feel immediate.
The deck presents the solution as a direct response to the stated problem, using computer vision to enable interactive and adaptive displays. Their value proposition centers on creating personalized experiences that respond to user actions, which clearly differentiates them from static competitors. This tight solution-problem fit is a critical element investors look for to understand the core business logic.
Our Tip: Clearly connect every feature of your solution directly back to the specific pain points you established to demonstrate an undeniable product-market fit.
Gestoos validates its opportunity by citing a large and growing market, projecting the computer vision market to reach $48 billion by 2022. They use a 32% CAGR to signal strong momentum and future potential, which is exactly what investors want to see. This top-down market sizing effectively communicates the scale of the prize if they succeed.
Our Tip: Combine top-down market data with a bottom-up analysis to show not just the total market size, but your specific, attainable slice of it.
The deck provides a concrete traction metric with $520K in bookings last year, offering tangible proof of market validation and de-risking the investment. This figure serves as a powerful indicator that customers are willing to pay for their solution. Mentioning the active pursuit of partnerships further signals momentum and a clear path to scaling revenue.
Our Tip: Showcase revenue-based traction metrics above all else, as paying customers are the ultimate form of validation for any business.
Gestoos excels by connecting a clear problem directly to a specific solution and then validating it with tangible traction. This creates a powerful, easy-to-follow story that makes the business case feel both logical and inevitable. Structure your deck so each slide builds on the last, guiding investors seamlessly from the market pain point to your proven ability to solve it.
The Gestoos deck effectively uses specific metrics like a $48 billion market size and $520K in bookings to quantify both the opportunity and their progress. This approach replaces vague assertions with concrete evidence, which is critical for de-risking the investment in an investor's mind. Back up every major claim with a number to build credibility and shift the conversation from your vision to your proven results.
