This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Hello Heart effectively frames the problem by starting with a universally understood crisis: heart disease as the leading cause of death. They then narrow the focus to the specific pain point of low engagement in traditional management programs, which immediately signals a clear market gap. This approach successfully establishes a massive, validated market problem while simultaneously carving out a specific niche for their solution.
Our Tip: Frame the problem around a specific, high-value pain point within a large, well-known market to show both focus and scale.
The deck presents a clear, purely digital solution that directly addresses the engagement problem with personalized AI coaching and tracking. Their value proposition is powerfully articulated through a key outcome: a 21 mmHg reduction in systolic blood pressure, which is a concrete and impressive result. This focus on a quantifiable health improvement, rather than just features, makes their value proposition compelling and easy for investors to grasp.
Our Tip: Anchor your value proposition in a single, powerful, and quantifiable outcome that directly proves your solution's effectiveness.
Hello Heart showcases exceptional traction by leading with hard numbers, such as an 84% improvement in blood pressure for a key user segment. The scale of their study, with over 28,000 participants, serves as powerful social proof and de-risks the investment by demonstrating product-market fit. This data-driven approach validates their claims about engagement and effectiveness, which is exactly what investors need to see.
Our Tip: Lead with your most impressive user outcome metric to immediately establish credibility and prove your model works.
The business model is presented with clarity, targeting self-insured employers and using health plans as a distribution channel. This B2B2C strategy is smart because it simplifies the sales process and allows for rapid scaling by tapping into established networks. By selling to employers, they align their incentives with cost reduction, making the value proposition clear for the economic buyer.
Our Tip: Clearly define your economic buyer and show how your go-to-market strategy leverages channels for efficient scaling.
Hello Heart masterfully centers its entire narrative around a single, powerful outcome: the 21 mmHg reduction in systolic blood pressure. This metric serves as the ultimate proof point, validating their solution, quantifying their value proposition, and demonstrating undeniable traction all at once. Identify the one key result that proves your model works and build your pitch deck's story around that number to make your impact tangible and trustworthy.
Hello Heart successfully pairs a massive, validated problem with a highly focused and scalable go-to-market strategy. By targeting self-insured employers as the economic buyer and leveraging health plans as distribution channels, they present a clear, capital-efficient path to capturing the market. Show investors not just a big vision, but a specific, repeatable sales motion that de-risks your plan for scaling within that large market.
