This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Villoid effectively identifies multiple pain points, including the overwhelming nature of online shopping and the lack of engaging experiences for mobile-first millennials. This strategy works because it frames the problem as multi-faceted, making the need for a comprehensive solution feel urgent and significant. By focusing on the emotional and practical frustrations of their target user, they create a strong hook that resonates with investors.
Our Tip: Present the problem through a relatable user story to build an emotional connection and make the pain point tangible for investors.
The pitch deck clearly presents the app as a solution that fuses social media mechanics with e-commerce, directly addressing the stated problems of discovery and engagement. Villoid’s value proposition is its community-centric model, where user-generated style boards create a unique, interactive shopping experience. This differentiation is critical in a crowded market, as it positions them not just as another store, but as a fashion platform.
Our Tip: Articulate your value proposition in a single, powerful sentence that explains what you do, who you do it for, and why you are different.
Villoid validates its target market by highlighting that 91% of millennials shop on mobile, connecting a behavioral trend directly to their platform. They quantify the opportunity with the $90 billion fashion e-commerce market size, demonstrating massive potential to investors. This combination of a specific, validated user segment and a large, growing total addressable market is a compelling formula for an investment case.
Our Tip: Use both top-down market data to show scale and bottom-up analysis of your target niche to prove you have a focused entry point.
The deck showcases excellent traction by blending community size (5 million social media followers) with deep user engagement (500,000 style boards created). These metrics serve as powerful validation, proving not only that they can attract an audience but also that the core product is sticky. For investors, this de-risks the investment by showing clear evidence of product-market fit before a major capital injection.
Our Tip: Showcase metrics that demonstrate not just user acquisition but also activation and retention to prove your business has a sustainable growth engine.
Villoid’s pitch succeeds by wrapping every claim in a compelling story that is immediately validated with hard data. They present a relatable user problem and then quantify the opportunity with market statistics, making the argument both emotionally resonant and logically sound. Apply this by pairing each part of your narrative—from problem to solution—with a key metric that proves its validity.
The deck systematically proves its core assumptions with tangible evidence, from product-market fit (500,000 style boards) to go-to-market strategy (5 million followers). This approach transforms speculative claims into validated facts, making the investment feel significantly safer to investors. Prove your key hypotheses with traction and user data to show investors you are executing on a proven concept, not just an idea.
