Learn how to validate your startup idea by pre-selling it, for only $80 (includes a free 1-hour consultancy call).
Download Our Free Guide: The Perfect Pitch Deck

This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Perfect Pitch Deck

The Pitch Deck Kyra Used to Raise $15M

Updated: 
October 13, 2025
 | 
Pitch Decks

Description

CTA
Fundraising OS
Tool
Fundraising OS

Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.

Buy It For $97 $297

Description

CTA
Kyra
Kyra
Kyra connects brands to Gen Z audiences through the power of culture and creators.
Industry:
Software, Creators, Influencers, Marketing, Branding
Business Model:
Marketplace
Customer:
B2B
Round:
Series A
Amount Raised:
$15M
Investor:
VC
Year:
2022

Kyra Pitch Deck Breakdown

Problem & Pain Points

Kyra effectively frames the problem around brands struggling to connect with Gen Z, a high-value but elusive demographic. They articulate the pain points clearly: the need for authentic content, a streamlined process for creator engagement, and help navigating complex social media trends. This approach immediately establishes market need and positions Kyra as a necessary guide for brands in a new media landscape.

Our Tip: Frame the problem from your customer's perspective, focusing on the tangible business pain and the emotional frustration it causes to create urgency.

Solution & Value Proposition

Kyra presents a multi-faceted solution that directly addresses the stated problems, combining proprietary technology like Kyra IQ with services like content production and channel management. Their value proposition is sharp, centered on a deep understanding of Gen Z and the ability to turn creators into "business empires." This combination of a tech platform and managed services demonstrates a comprehensive ecosystem, which is a powerful differentiator for investors.

Our Tip: Showcase your solution as a complete ecosystem that solves the core problem, rather than just a list of disconnected features.

Business Model

Kyra uses a clear and scalable marketplace model that is easily understood by investors. The dual-revenue stream, combining brand subscriptions for platform access and variable Cost Per View fees for campaigns, creates both recurring revenue and upside potential tied to usage. Making the platform free for creators is a smart strategy to quickly build supply-side liquidity, which is critical for any marketplace's success.

Our Tip: Clearly label who pays for what and why, ensuring your revenue model directly aligns with the value you create for each side of your market.

Traction & Social Proof

Kyra leads with a massive data point—tracking over 285 million creators—which serves as powerful validation of their technological capability and market reach. This metric immediately builds credibility and de-risks the investment by showing they have already achieved significant scale in data aggregation. Mentioning established partnerships and proven results reinforces that their model is not just theoretical but already active in the market.

Our Tip: Lead with your single most impressive metric to anchor your traction slide and immediately establish credibility with investors.


Lessons Learned from Kyra Pitch Deck

Build a Cohesive Narrative, Not Just a Collection of Slides

Kyra’s deck excels because each section logically builds on the last, creating a single, compelling story from problem to proof. Ensure every slide in your deck connects, with your traction validating your business model, which in turn monetizes the solution for a well-defined problem. This narrative consistency is what builds unwavering investor confidence.

De-Risk the Investment with Clarity and Concrete Data

Notice how Kyra uses specific data and simple frameworks to proactively reduce perceived investment risk at every turn. Anchor your pitch in hard numbers and understandable models, like Kyra’s massive creator metric and standard marketplace fees. This shifts the investor’s mindset from "Will this work?" to "How big can this get?"

The All-In-One Newsletter for Startup Founders

90% of startups fail. Learn how not to with our weekly guides and stories. Join +40,000 other startup founders!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.