This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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LawnGuru effectively frames the problem by listing five distinct and relatable pain points, such as “Poor Communication” and “Unreliable Providers.” This strategy immediately establishes a clear, tangible need for their solution in a way investors can easily grasp. By focusing on the service and reliability gaps in the market, they create a strong narrative foundation for their tech-enabled platform.
Our Tip: Frame the problem around the emotional frustrations and tangible inconveniences customers face to build a compelling case for your solution's necessity.
The deck presents a solution that directly mirrors the stated problems, then quantifies its value proposition with specific numbers for both sides of the marketplace. Highlighting that consumers can save up to $250 while providers can earn an extra $400/week makes the benefits concrete and compelling. This dual-sided value proposition demonstrates a deep understanding of the ecosystem and a sustainable model for growth.
Our Tip: Quantify your value proposition with specific, credible numbers for each stakeholder to make the benefits tangible and compelling.
LawnGuru outlines a simple and highly scalable commission-based business model, taking a percentage from each service booked on the platform. The strength of this approach lies in its clarity, as it allows investors to instantly understand the revenue mechanics and how income grows directly with transaction volume. This proven marketplace model reduces friction in the pitch and keeps the focus on execution and market penetration.
Our Tip: Choose a simple, scalable revenue model and articulate it clearly so investors can instantly understand your path to profitability.
The team slide powerfully establishes credibility by highlighting the founders' direct experience in building a multi-million dollar outdoor service company. While the complementary skills in finance and computer science are valuable, this specific industry success is the key element that de-risks the venture for an investor. It signals true founder-market fit and proves the team has the insider knowledge required to win.
Our Tip: Emphasize direct, relevant industry experience and past successes over academic credentials to build maximum credibility with investors.
LawnGuru’s pitch works because every element is straightforward, from the relatable problems to the simple commission-based model. They make their value proposition undeniable by attaching specific numbers to the benefits for both users and providers. To apply this, frame your pitch around a simple narrative and use hard numbers to make your value proposition tangible and easy to grasp.
The deck’s masterstroke is establishing founder-market fit by emphasizing the team's prior success in the exact same industry. This single data point is more powerful than any projection because it proves they have the insider knowledge to win. Build maximum credibility by leading with your team's direct, relevant industry experience over academic credentials or theoretical skills.
