This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Lunchclub's tagline, "Most professional introductions in the world will happen on Lunchclub," is a bold, visionary statement that immediately establishes a massive ambition. This approach frames the company not as a simple networking tool but as a future market leader, which is highly appealing to venture capitalists. The tagline effectively communicates the grand scale of their mission in a single, memorable sentence.
Our Tip: Craft a tagline that declares your long-term vision for the market, not just what your product does today.
The deck clearly articulates a relatable and significant issue: the difficulty professionals face in making valuable real-world connections. By framing existing networking as "superficial," they create a strong emotional hook that resonates with anyone who has attended a fruitless networking event. This positions their solution as a necessary evolution rather than a simple convenience.
Our Tip: Define the problem in terms of the emotional pain it causes your target user to make the need for a solution feel urgent and undeniable.
Lunchclub presents its solution as a "trusted, data-driven mechanism," immediately building credibility and highlighting its technological advantage. They effectively differentiate by emphasizing their proprietary algorithm and the creation of a "long-term data moat," which speaks directly to investor interest in defensible business models. The explanation of the user journey from survey to meeting provides a clear, tangible understanding of how the product delivers value.
Our Tip: Clearly explain how your technology creates a competitive advantage or "moat" that is difficult for others to replicate.
The team slide is a major strength, showcasing a well-rounded founding trio with direct experience in the core challenges of the business. Highlighting the CEO's background in machine learning, the COO's in community building, and the CTO's in algorithms provides powerful validation for their ability to execute the data-driven solution. This specific and relevant expertise directly addresses potential investor concerns about execution risk.
Our Tip: Explicitly connect each key team member's past experience to a specific, critical function of your business model.
The Lunchclub deck excels by telling one unified story where every section reinforces the others. The visionary tagline sets the stage, the problem creates urgency, the solution offers a defensible moat, and the team slide proves they are the ones to build it. Ensure your deck connects these core elements into a single, compelling argument that leaves no room for doubt.
Investors are looking for reasons to say no, and vague claims are an easy target. Lunchclub masterfully de-risks its proposal by connecting specific team expertise to core business functions and defining its "data moat" in concrete terms. Replace generic statements in your deck with precise details that directly address potential investor concerns about execution and defensibility.
