This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Optimity frames the problem around a tangible, relatable cost for employers: Starbucks spending more on employee health than coffee beans. This specific, surprising statistic immediately grabs attention and establishes the high stakes of the problem for their target customer. By also highlighting the low 10% industry average for health program engagement, they effectively diagnose the core issue as a failure of existing solutions, not a lack of need.
Our Tip: Quantify the problem with a surprising and specific financial data point to make the pain feel urgent and undeniable to investors.
The deck presents the "Pocket Health Coach" as the solution, but its real genius lies in the value proposition: targeting the often-ignored "middle majority" of employees. This focus on a specific, underserved user segment is a powerful differentiator that explains their impressive 77% participation rate. Instead of just listing features, they connect their strategy directly to a superior outcome, which is far more compelling for investors.
Our Tip: Define your value proposition not by what your product does, but by which specific, underserved customer segment you uniquely serve.
Optimity leads with two powerful traction metrics: over 3,000 users and a 77% participation rate. The 77% participation rate is the hero metric here, as it directly validates their core claim of engaging the "middle majority" and contrasts dramatically with the 10% industry average mentioned on the problem slide. This creates a cohesive narrative, showing they have not only identified a problem but have already proven their ability to solve it.
Our Tip: Showcase a "hero metric" that directly proves your unique value proposition and contrasts sharply with industry-standard performance.
The deck presents a standard team slide with the C-suite: CEO, CTO, and VP of Client Success. The roles themselves suggest a well-rounded founding team covering vision (CEO), technology (CTO), and customer execution (Client Success), which are the critical pillars for a B2B company. While the summary lacks detail on their backgrounds, the choice of roles aligns perfectly with the business needs, signaling to investors that the core competencies are covered.
Our Tip: Ensure your founding team slide explicitly covers the key functions of your business model, such as product, sales, and technology, to build investor confidence in your ability to execute.
Optimity’s deck is powerful because it tells one cohesive story: the industry fails to engage most employees, but their unique focus on the "middle majority" solves this. They introduce the 10% engagement problem and then prove their success with a 77% engagement metric, creating a closed-loop argument. Your deck should connect the problem, solution, and traction slides into a single, easy-to-follow narrative that proves your core claim.
The 77% participation rate is Optimity's "hero metric," a single data point that is memorable, impressive, and directly validates their value proposition. This number is far more effective than a dozen less significant stats because it contrasts sharply with the 10% industry standard they established on the problem slide. Identify the one metric that best proves your unique advantage and make it the anchor of your entire pitch.
