This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Pinshape effectively frames the problem by identifying four distinct pain points, from finding quality models to navigating a fragmented market. This approach shows a deep understanding of the user's journey and validates the need for a centralized solution. By articulating multiple frustrations, they build a compelling case that the existing market fails both designers and consumers.
Our Tip: Present the problem as a narrative of user frustration, detailing multiple specific pain points to demonstrate a comprehensive understanding of the market gap.
The pitch presents a clear, multi-faceted solution that directly addresses each previously stated problem, from browsing models to ordering prints. Their value proposition is powerfully summarized by the tagline "iTunes for 3D Printing," creating an instant mental model for investors. This analogy effectively communicates their ambition to be a one-stop-shop and dominate the market.
Our Tip: Use a powerful, relatable analogy like "X for Y" to instantly communicate your business model and market position to investors.
Pinshape validates its market opportunity with impressive, forward-looking statistics, such as the projected $16 billion market size by 2017. They define their target market clearly, segmenting it into hobbyists, designers, and institutions to show multiple avenues for growth. This combination of a large, growing total addressable market and specific user segments signals a massive opportunity to investors.
Our Tip: Combine a top-down market size with a bottom-up view of specific, reachable customer segments to prove the opportunity is both large and accessible.
The team slide builds immediate credibility by showcasing a founding team with a perfect blend of business and technical expertise. Highlighting credentials like MBA, CFA, and MEng alongside relevant industry experience from MakerBot demonstrates they have the strategic and operational skills to execute. This balance is exactly what investors look for, as it de-risks the investment on an executional level.
Our Tip: Showcase a balanced founding team where each member's credentials and experience directly address a core area of the business, from strategy to technology.
Pinshape's deck tells a simple, powerful story, from user frustration to a clear solution. The "iTunes for 3D Printing" analogy makes the entire business model instantly understandable and memorable for investors. To apply this, structure your pitch as a clear narrative and find a powerful "X for Y" analogy to anchor your value proposition.
The deck methodically builds investor confidence by addressing key risks head-on, from market size to team execution. By presenting a balanced team and a well-defined market, Pinshape proves it is not just a good idea but a viable business. Ensure each section of your deck proactively answers a potential investor question, turning skepticism into confidence.
