This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Prolaera effectively frames the problem around the tangible difficulties of tracking continuing education and managing compliance, making the issue relatable. They focus on the pain points of complexity and inefficiency, which immediately establishes a clear need for professionals in regulated fields. This approach allows investors to quickly grasp the market's frustration without requiring deep industry knowledge.
Our Tip: Frame the problem as a story of inefficiency or loss that your target customer experiences daily to create an immediate emotional connection with investors.
The deck presents the solution as a user-friendly dashboard, directly answering the previously stated pain points of complexity and inefficiency. Prolaera’s value proposition is centered on simplification through a centralized platform, a clear and compelling benefit. Highlighting a focus on a large market with “slow competition” is a smart way to signal a significant and attainable opportunity for accelerated adoption.
Our Tip: Directly map your solution's core features to the specific pain points you introduced to demonstrate a clear and undeniable problem-solution fit.
Prolaera defines its target market by naming specific professional sectors like accounting and healthcare, showing investors they have a clear customer profile. The deck validates the opportunity by referencing the large number of professionals in these regulated industries, which implies a substantial total addressable market. This strategy grounds the market size in a real-world, verifiable population rather than abstract, top-down figures.
Our Tip: Validate your market size with a bottom-up approach by identifying your specific customer segment and quantifying their numbers, rather than just using generic industry reports.
The team slide builds credibility by highlighting relevant experience from well-known companies like Boeing, which signals a high standard of expertise. By assigning specific, crucial roles like CEO, Lead Developer, and Head of Product, they demonstrate a well-rounded founding team ready to execute. This mix of technical and industry backgrounds assures investors that the team possesses the necessary skills to build and scale the company.
Our Tip: Showcase each founder's single most relevant accomplishment or past employer that directly proves their ability to solve the problem you are tackling.
Prolaera’s deck succeeds by building its entire narrative around the simple, powerful theme of "simplifying compliance." Every section, from the relatable pain points to the user-friendly dashboard solution, reinforces this single idea, making the investment thesis incredibly easy to grasp. To apply this, distill your company's purpose into one clear sentence and ensure every slide serves as direct evidence for that core message.
The deck consistently builds credibility by grounding its claims in tangible reality instead of abstract assertions. They define their market with specific professional roles rather than generic industry reports and validate their team with experience from respected companies like Boeing. Build investor trust by using a bottom-up market analysis and showcasing team accomplishments that directly prove their capability.
