This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Shoelace effectively frames the problem around the high costs and difficulty of customer retargeting, a pain point instantly recognizable to e-commerce businesses. This strategy works because it anchors the entire pitch in a tangible, expensive business challenge. By focusing on common struggles like customer engagement and conversion rates, they make a compelling case for a market need without needing complex explanations.
Our Tip:Frame the problem in terms of direct financial pain for your target customer to make the need for a solution undeniable to investors.
The deck presents the solution with the tagline "Retargeting on Autopilot," a simple and powerful value proposition that immediately communicates ease and efficiency. They differentiate by emphasizing automation and personalization, directly addressing the previously stated pain points of complexity and ineffectiveness. This clear problem-solution fit demonstrates a deep understanding of their customer's operational headaches and desired outcomes.
Our Tip:Your solution slide must directly answer the problem slide, showing a clear and logical connection that makes your product feel inevitable.
Shoelace opts for a subscription-based model, a classic and highly attractive approach for investors seeking predictable, recurring revenue. While specific pricing tiers are not detailed, the model itself implies scalability and a stable financial future. This choice signals a mature understanding of SaaS economics and the path to long-term value creation, which builds investor confidence.
Our Tip:Clearly state your revenue model and explain why it is the right fit for your market and product to build investor confidence in your financial strategy.
This is the deck's most powerful section, showcasing impressive MRR growth from $4K to $40K in just one year. This 10x growth is the ultimate validation, proving the market not only needs but is willing to pay for their solution. Including a customer base of 1,000 users further solidifies their product-market fit and significantly de-risks the investment in the eyes of an investor.
Our Tip:Lead with your single most impressive metric on your traction slide to immediately capture attention and prove your business has real momentum.
The Shoelace deck excels by telling a simple story: retargeting is hard, and their "Retargeting on Autopilot" solution makes it easy. This clarity makes the investment thesis easy to grasp and builds immediate investor confidence. Distill your pitch down to a single, compelling narrative that connects a painful problem to your obvious solution.
While the story is important, Shoelace’s 10x MRR growth is what makes the pitch undeniable, validating their entire business model and product-market fit. This single data point de-risks the investment more effectively than any projection or promise could. Identify your single most impressive metric and make it the hero of your traction story.
