This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Trumid effectively frames the problem by focusing on specific, quantifiable pain points like manual processes, regulatory complexity, and market opacity. They avoid generic statements and instead detail the operational inefficiencies and risks that resonate directly with industry insiders. This approach immediately establishes their deep market understanding and credibility with investors who know the fixed income space.
Our Tip: Clearly articulate the tangible costs and risks of the problem, using industry-specific language to prove you are an insider, not a tourist.
The deck presents the solution not just as a product but as an end-to-end automated workflow, a crucial distinction for investors. By visualizing the trade lifecycle from execution to settlement and highlighting integrations with major firms like Pershing and the DTCC, they make their value proposition tangible. This shows investors a clear path to market integration rather than just a standalone piece of software.
Our Tip: Frame your solution as a complete workflow integration, not just a feature set, to demonstrate how you fit into and improve the customer's existing ecosystem.
Trumid smartly positions itself against both legacy systems and emerging fintechs by defining a specific niche: the fixed income mid-market. They differentiate through deep automation and built-in regulatory compliance, which are high-barrier advantages. This strategy works because it shows investors a clear, defensible beachhead market instead of claiming to compete with everyone at once.
Our Tip: Define your competitive advantage by owning a specific, underserved niche and building a moat around it with features that are difficult to replicate.
While the deck is light on specific user metrics, it provides powerful social proof through its strategic partnerships with key infrastructure players like Pershing, State Street, and the DTCC. For an enterprise fintech, these integrations serve as massive validation, signaling to investors that the platform is credible and has a viable path to market adoption. This de-risks the investment significantly by proving the ecosystem is ready for their solution.
Our Tip: In enterprise sales, showcase key infrastructure partnerships and integrations as early traction; they prove market validation before you even have paying customers.
Trumid proves its viability not with user metrics but with deep integrations into critical industry infrastructure like the DTCC and Pershing. This strategy serves as powerful validation, showing investors the market is ready and able to adopt their platform. Prioritize partnerships that embed your solution into the existing ecosystem; this de-risks your go-to-market plan far more than a simple customer waitlist.
Instead of competing broadly, Trumid targets the underserved fixed income mid-market with a solution built on high-barrier advantages like regulatory automation. This focus gives investors confidence in a clear, defensible beachhead market. Define a specific customer segment you can dominate and build your advantage around features that are difficult for competitors to replicate.
