This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Vango clearly articulates three distinct pain points: accessibility for buyers, exposure for artists, and overall market fragmentation. This multi-faceted approach effectively frames the problem's scope, showing it affects both sides of the marketplace. Presenting the issue from both the supply (artists) and demand (buyers) perspective makes the need for a solution feel more urgent and substantial.
Our Tip: Frame the problem from the perspective of both your supply and demand sides to demonstrate a comprehensive market understanding.
The pitch presents a straightforward solution: a streamlined online marketplace connecting artists and buyers. Vango’s value proposition is sharpened by its specific focus on original art, which immediately differentiates it from broader print marketplaces. The mention of a 70% repeat buyer rate serves as powerful, early validation that the solution resonates deeply with its user base.
Our Tip: Immediately follow your solution with a key metric or data point that proves it works and creates value.
Vango anchors its opportunity in a massive $30 billion wall decor market, signaling significant upside potential to investors. While the target market of "art enthusiasts" is broad, pairing it with a large Total Addressable Market (TAM) is a classic and effective strategy. This approach shows ambition while grounding the venture in a tangible, existing industry.
Our Tip: Use a top-down market sizing approach by starting with a large, verifiable TAM before defining your specific target segment.
The deck's strongest proof point is the standout metric that 70% of buyers are repeat customers. This single data point powerfully communicates product-market fit, customer loyalty, and a sustainable business model. While specific user or revenue numbers are absent, this high retention rate is a compelling proxy for a healthy and growing platform.
Our Tip: Showcase a single, powerful retention or engagement metric to prove your product's stickiness, as it often speaks louder than vanity metrics like total users.
The Vango deck's masterstroke is its focus on the 70% repeat buyer rate. This single data point powerfully demonstrates product-market fit and a sustainable business model, making it more compelling than a list of vanity metrics. To apply this, identify your strongest retention or engagement metric and make it the hero of your traction story.
Vango succeeds by clearly defining the problem for both artists and buyers, making the need for a solution feel urgent and comprehensive. The solution is presented simply as a marketplace, with a sharp value proposition focused on "original art" to stand out. Define your problem from all sides of your marketplace and present your solution in the simplest terms possible.
