This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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Verbit effectively frames the problem by highlighting a fragmented market with over 5,000 companies, which immediately signals a lack of a clear leader. They then detail tangible pain points like inconsistent accuracy and high costs, directly addressing the operational headaches their target customers face. This approach works because it quantifies the market chaos and specifies the business pains, making the need for a better solution obvious to investors.
Our Tip: Clearly define the market's fragmentation and then list the top three specific, costly pain points your customers experience to build a compelling case for change.
Verbit presents its solution not as a product but as a new model: a hybrid of AI and human oversight. They immediately quantify the benefits with claims like a 50% reduction in operating costs and being 10 times faster than competitors, which are powerful metrics for investors. This direct comparison and focus on tangible ROI clearly demonstrates their unique value proposition and differentiation in a crowded space.
Our Tip: Frame your solution around a core, unique model and immediately follow up with quantified benefits that directly address the previously stated problems.
The deck validates its market opportunity by breaking it down into several large, distinct verticals like the $4 billion legal market and 7,000 higher education institutes. This strategy shows investors both the scale of the total addressable market and a clear, segmented plan for market entry. By listing specific industries, they demonstrate deep market research and a focused go-to-market approach rather than just presenting one large, generic number.
Our Tip: Present your market size by breaking it down into specific, addressable verticals with their own quantifiable data to prove you have a credible entry strategy.
Verbit uses concrete metrics like serving over 100 customers and employing 80 individuals across global offices to provide tangible social proof. These numbers serve as powerful validation that their solution has found product-market fit and is already scaling effectively. This is crucial for investors as it de-risks the investment by showing real-world adoption and operational growth.
Our Tip: Showcase traction with specific, hard numbers like customer count, revenue growth, or team expansion to provide undeniable proof of your progress.
Verbit consistently replaces vague claims with hard numbers, from a 50% reduction in operating costs to a $4 billion legal market. This strategy transforms abstract benefits into tangible, credible proof points that resonate strongly with investors. Audit your deck for adjectives like “big” or “fast” and replace them with specific data to make your case undeniable.
The deck masterfully frames the market as a fragmented mess before introducing Verbit's hybrid model as the clear, organizing solution. This narrative arc positions the company not just as another competitor but as the inevitable category leader bringing order to the chaos. Build a similar story by first detailing the industry's specific pains, then presenting your solution as the definitive answer.
