This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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VidMob effectively frames the problem by quantifying its impact, stating that creative can affect up to 70% of digital media effectiveness. They connect this to macro trends like privacy regulations and cookie deprecation, making the need for data-driven creative feel urgent and inevitable. This approach successfully positions the problem not just as a marketer's headache but as a significant, industry-wide financial inefficiency that demands a solution.
Our Tip: Quantify the cost of the problem in terms of money, time, or lost opportunity to create a compelling case for your solution.
VidMob presents its solution as a platform that "marries data and creativity," a clear and compelling concept. They immediately back this up with a powerful value proposition: clients see 2-5x improvements in KPIs, which directly addresses the problem of ineffective creative. By positioning themselves as the leader in creative measurement, they create a new category where they are the default standard, a smart move for differentiation.
Our Tip: Frame your solution not just by its features but by the quantifiable, high-impact outcomes it delivers for customers.
VidMob defines its target market broadly as marketers and agencies, but validates the opportunity by linking it to the growth of the creator economy. This strategy works because it anchors their specific solution to a massive, well-understood market trend that investors are already excited about. Instead of just presenting a TAM number, they show market validation through the increasing demand for intelligent creative, making the opportunity feel tangible and current.
Our Tip: Validate your market size by connecting your company's growth to a larger, undeniable industry trend that investors already recognize.
VidMob showcases traction through powerful social proof, using testimonials from major brands like Ulta and Diageo to build credibility. They highlight specific outcomes, such as significant improvements in engagement and return on ad spend, which serves as concrete validation of their value proposition. Notice that their partnerships with platforms like Meta, Amazon, and TikTok are not just logos on a slide; they are integral to their go-to-market strategy and product integration, signaling deep industry buy-in.
Our Tip: Use customer testimonials that feature specific, metric-driven results to transform social proof from a simple endorsement into hard evidence of your product's value.
VidMob consistently translates abstract claims into concrete numbers, from the 70% impact of creative on performance to the 2-5x improvement in client KPIs. This data-driven storytelling transforms vague promises into a compelling, evidence-based business case that de-risks the investment. To apply this, audit your deck for generic statements and replace them with hard metrics, specific customer results, or quantifiable market data.
Instead of just presenting a product, VidMob creates a narrative of inevitability by defining a new category and anchoring its growth to the creator economy. This positions them not as another competitor in a crowded space, but as the default leader in an emerging, critical market. You can do the same by linking your solution to an undeniable macro trend and framing your value proposition as a new standard for your industry.
