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The Perfect Pitch Deck

The Pitch Deck Worthix Used to Raise $6M

Updated: 
October 24, 2025
 | 
Pitch Decks

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Description

CTA
Worthix
Worthix
An AI-powered customer decision intelligence platform that measures the 'why' behind the buy.
Industry:
AI, Productivity, IT, Software
Business Model:
SaaS
Customer:
B2B
Round:
Series A
Amount Raised:
$6M
Investor:
VC
Year:
2019

Worthix Pitch Deck Breakdown

Problem & Pain Points

Worthix effectively frames the problem by directly challenging established metrics like CSAT and NPS, immediately signaling a disruptive approach to a familiar industry. They articulate a clear pain point for businesses: the struggle to understand the "why" behind customer choices, which leads to wasted resources. This setup positions their AI solution as a necessary evolution, not just another survey tool.

Our Tip: Frame the problem not just as a customer issue but as a costly business failure, forcing investors to see the immediate financial upside of your solution.

Solution & Value Proposition

The deck presents the solution as the "first customer survey built with artificial intelligence," a powerful and specific claim that grabs attention. By focusing on uncovering the "why" behind decisions, Worthix establishes a clear value proposition that directly addresses the previously stated problem. This creates a tight narrative, showing a clear fit between the pain point and their AI-driven answer.

Our Tip: Clearly state your unique value proposition in a single, memorable sentence to ensure investors can easily recall and repeat what makes you different.

Traction & Social Proof

Worthix provides compelling traction with a $6.7 million pipeline and an impressive client list including Microsoft, Itaú, and Hyundai. This social proof from major industry players serves as powerful market validation, significantly de-risking the investment opportunity. The use of specific, high-value metrics and recognizable logos makes their growth tangible and credible to investors.

Our Tip: Showcase client logos from well-known companies to act as a third-party endorsement of your value and reduce perceived risk.

Team & Advisors

The team slide effectively builds credibility by highlighting relevant expertise, such as the CEO's background in customer experience and a senior AI developer from Georgia Tech. This blend of business acumen and deep technical skill is exactly what investors look for in a founding team. Presenting specific roles and affiliations demonstrates that the team has the necessary experience to execute on its ambitious vision.

Our Tip: Match each team member's experience directly to the core challenges of the business to prove you have the right people to solve the problem.


Lessons Learned from Worthix Pitch Deck

Build a Cohesive Narrative from Problem to Proof

Worthix connects every slide back to a central theme: understanding the “why” behind customer decisions. This creates a tight, logical story that moves from a clear problem to a specific solution and finally to market validation. Apply this by ensuring each part of your deck reinforces your core value proposition, leaving no room for investor confusion.

Systematically De-Risk the Opportunity

Worthix uses a combination of client logos, a strong sales pipeline, and a specialized team to systematically reduce investor risk. This multi-faceted approach provides tangible proof that the business is viable and the team is capable of executing its vision. Build credibility in your deck by layering different forms of validation, from early traction and expert advisors to strong social proof.

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